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About the Role

We are seeking a strategic, analytically-minded marketer to lead our fast-growing TV and Connected TV (CTV) channel. This role involves owning video media investment, setting strategy, managing agency partnerships, improving measurement, influencing creative direction, and optimizing media spend. You will collaborate with an external agency and build internal capabilities in reporting, experimentation, attribution, and business planning, connecting media performance to business outcomes and shaping upper-funnel growth strategy. This position is ideal for individuals with TV/CTV experience from a leading media agency or in-house marketing team, who are passionate about strategy, analytics, and brand building.

Responsibilities

Develop annual and quarterly media strategies aligned with business objectives and customer growth goals.
Partner with the media agency to build media plans across linear TV, streaming, and emerging video platforms.
Recommend investment levels, channel mix, audience strategies, and flighting based on business priorities and performance.
Continuously evaluate new partners, inventory opportunities, targeting capabilities, and measurement solutions.
Serve as the day-to-day strategic lead for the TV and CTV agency relationship.
Challenge media recommendations with thoughtful questions and data-driven insights.
Hold agency partners accountable for planning quality, optimization cadence, innovation, reporting, and performance.
Lead weekly business reviews and quarterly planning sessions.
Develop measurement frameworks connecting TV investment to incremental customer acquisition and revenue.
Partner with Analytics, Finance, and Marketing leadership to improve attribution and incrementality measurement.
Establish executive dashboards communicating investment, performance, efficiency, and business impact.
Translate complex campaign data into actionable recommendations for senior leadership.
Build a structured experimentation roadmap across audiences, inventory, creative, frequency, and media mix.
Partner with Analytics to measure test outcomes and implement learnings.
Continuously identify opportunities to improve efficiency, incrementality, and return on investment.
Partner with Brand and Creative teams to ensure TV creative aligns with campaign objectives and audience insights.
Develop creative testing plans to improve message effectiveness and business performance.
Provide performance-based recommendations to inform future creative development.

Requirements

Strong understanding of the evolving TV ecosystem, including linear TV, streaming, Connected TV, and video measurement.
Experience managing agency relationships and influencing external partners.
Excellent analytical skills with the ability to synthesize data into strategic recommendations.
Strong communication and presentation skills, including experience presenting to senior stakeholders.
Comfortable working cross-functionally with other Marketing teams, Creative, Analytics, Finance, and Executive Leadership.
Highly organized with excellent project management skills and attention to detail.
Experience working within a media agency supporting national TV/CTV clients.
Substitute experience would be in-house for a consumer brand managing TV and video investments.
Must be currently authorized to work in the United States on a full-time basis.
This position is not eligible for visa sponsorship now or in the future.

Skills

TV ecosystem understanding
Linear TV
Streaming
Connected TV (CTV)
Video measurement
Agency relationship management
Analytical skills
Data synthesis
Strategic recommendation development
Communication skills
Presentation skills
Cross-functional collaboration
Project management
Attention to detail
Media planning

Location

New York
Boston

Work Type

Hybrid

Experience Level

3-5 years of experience in TV, Connected TV, video media, or integrated media planning.

Education Level

Bachelor's degree preferred

Salary/Compensations

$77k- $87k

Benefits

Comprehensive health, dental, and vision insurance effective on the date of hire.
Generous Flex Time Off (FTO).
Flexible remote/hybrid work options.
Supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
The chance to make a real, measurable impact at a mission-driven, fast-growing company.
Bonus/commission (depending on role eligibility).
Stock options (depending on role eligibility).
Paid time off.
Medical, dental, and vision insurance.
Basic life insurance.

About the Company

Rue Gilt Groupe combines three complementary brands: Rue La La, Gilt, and Shop Simon, forming a premier off-price e-commerce portfolio company.
The company defined the online treasure hunt through daily sale events, offering customers access to over 5,000 premium and luxury brands at prices up to 70% off retail.
Rue Gilt Groupe believes in fashion for all, sparking delight through daily discovery and celebrating shopping as an occasion.
World-class merchandising, technology, and marketing bring the shopping experience to life, supported by world-class people.
The company culture emphasizes living values, empowerment, tenacity, passion, collaboration, innovation, and kindness.
Employees are encouraged to own their impact in a supportive environment where genuine kindness is valued alongside drive.
Rue Gilt Groupe is committed to building a culture where employee voices and ideas matter, tackling big goals with relentless tenacity and a passion for constant innovation.
The company fosters an environment where employees can grow alongside a team that genuinely cares.

Equal Opportunity

Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors.
Rue Gilt Groupe is proud to be an Equal Opportunity workplace.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.