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About the Role

The GEO Search Strategist will support VERB’s organic search offering, transitioning from traditional SEO to AI-first Generative Engine Optimization. This role acts as a primary change agent, partnering with the SEO team to align agency capabilities with the rise of Large Language Models (LLMs). They will help influence and support high-impact decisions regarding the GEO technology stack and as a Subject Matter Expert (SME) will, assist the team as they adapt to new search paradigms.

Responsibilities

Supports VERB's GEO/AIO offering, acting as the SME to help shape processes and deliverables to align with overall organizational strategy and future-proof client success.
Nurtures client relationships and partnerships by providing strong insights and strategies across accounts and demonstrating strong communication skills.
Partners with Paid, Content, Marketing Technology, Client Service, and other departments to integrate GEO methodologies into cross-channel workflows.
Develops and refines GEO frameworks and playbooks, translating experimental AI search tactics into actionable, high-value client solutions.
Diagnoses and resolves complex technical issues, specializing in Knowledge Graph entity resolution and AI-generated citation visibility.
Monitors and analyzes industry shifts in Generative Search to craft proactive, forward-thinking strategy pivots for clients.
Evaluates and leverages GEO-specific vendors and MarTech tools to elevate reporting and insight extraction.
Executes high-stake GEO strategies, ensuring all client deliverables maintain the highest standards of technical accuracy and strategic depth.
Troubleshoots complex technical roadblocks, particularly surrounding CMS architecture and complex technical search environments.
Maintains deep subject matter expertise in LLM ranking factors, Query Fan-out, RAG, and semantic search to guide strategic direction.
Partners with Accounts team to scope accurate, competitive, and achievable GEO strategies sales and partner retention.
Facilitates internal training sessions to share industry knowledge and upskill agency teams on the evolving impact of AI on search.

Requirements

5+ years of SEO/Digital experience with experience and knowledge in generative search, and AI optimization.
Proven ability to drive project outcomes in ambiguous environments, specifically relating to emerging technologies (AI, LLMs, or complex data structures).
Strong technical command of the modern web stack required to guide a technical team.
Experience managing vendors and software budgets.
Excellent communication skills, capable of translating high-impact technical decisions into clear business logic for the team, leadership, C-Suite and clients.

Skills

Generative Engine Optimization
Large Language Models (LLMs)
Topic/Content Pillars
Entity Schema
llms.txt protocols
Knowledge Graph entity resolution
AI-generated citation visibility
Generative Search (ChatGPT, Gemini, Perplexity)
Scrunch
Brand Radar
CMS architecture
LLM ranking factors
Query Fan-out
RAG (Retrieval-Augmented Generation)
semantic search
Headless CMS
JSON-LD
Vector Search concepts

Location

Downtown Halifax, Nova Scotia
Remote

Work Type

Hybrid work arrangements (3 days in office per week for local employees)
Remote opportunities available for other locations.

Experience Level

5+ years of SEO/Digital experience

Benefits

Vacation time available on day one
Extra bonus week during the holidays
Annual travel credit
Free office snacks and drinks
Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts

About the Company

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia.
Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands.
We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working.
We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.