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About the Role

We are currently recruiting for a Senior Category Manager to define and implement category management strategies with key retail customers. You will deliver compelling insights and category arguments to drive long-term sustainable category growth and work with customer partners to co-create category vision, drivers, and tactics for brand advantage and profitable growth. This role requires strong internal and external leadership, advanced strategic thinking, and implementation support.

Responsibilities

Build and maintain lasting relationships, influence internal and external stakeholders, and work collaboratively.
Ensure clear understanding of customer dynamics, inspiring and giving confidence to key retailer partners.
Challenge conventional thinking and ways of working, leading cross-functional teams to find new ways to drive category growth.
Ensure category is central to Customer Engagement Days and internal Commercial Planning Process by creating actionable, insight-driven plans.
Be accountable and set clear, achievable targets.
Propose ideas to drive category performance grounded in insight.
Identify and prioritize big wins for Haleon, the customer, and the category.
Question processes for improvement, take appropriate risks, and learn from mistakes.
Act as the internal voice of the category and customer, ensuring customer insight informs Haleon's decision-making.
Translate data into compelling customer stories and tangible actions.
Proactively monitor, evaluate, and analyze customer performance against competitors, identifying opportunities and risks.
Co-develop, sell, and execute category strategy for competitive advantage with key customers.
Co-develop inspiring Category Visions, Drivers, and Tactics with customer partners, challenging conventional thinking.
Identify and quantify category performance drivers supporting customer growth strategies with the global team.
Work closely with Marketing to identify required shopper behavior changes and implement tactics.
Evolve and implement UK-based category strategy that meets the needs of Haleon, the shopper, and the category with the retailer.
Evolve a rolling, long-term Category Vision, Drivers, and Tactics with the wider category management team.
Set up and implement category testing and trial initiatives, including customer interface, analysis, and monitoring.
Populate toolkits (Range Price, Pack Architecture, ROS, SKU ladder hierarchy) and develop promotional strategy recommendations with NRM.
Develop and implement customer-facing range strategies.
Act as the internal voice of the shopper and customer during the business planning process.
Act as the internal voice of the retailer during the Commercial Planning Process.
Champion the collection and integration of insights (shopper, category, channel, customer) to create compelling commercial propositions.
Ensure category plans are integrated, understood, and supported by key customers.
Lead the development and implementation of optimal ranges and planogram solutions for Haleon brands within assigned categories.
Deliver value to customers through relevant insights and initiatives that unlock growth.

Requirements

Experience working with retailers (customer management), in category management, shopper or trade marketing, or other commercial excellence areas.
Strong communication and presentation skills.
Keen to work with customers, taking data and converting it to strategy.
Proven ability to use data and insights to provide recommendations in eCommerce or digital marketing.
Experience of using retailer data platforms to deliver insights and recommendations internally and externally (such as Dunhumby, Nectar, Amazon VC /ABVP).

Skills

Category Management
Customer Management
Shopper Marketing
Trade Marketing
Commercial Excellence
Communication
Presentation Skills
Data Analysis
Strategic Thinking
eCommerce
Digital Marketing
Retailer Data Platforms

Location

Work Type

Full-time

Experience Level

Senior

About the Company

Haleon is a purpose-driven, world-class consumer company focused on everyday health.
Our trusted brands include Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
We combine deep human understanding with trusted science.
Our Win as One strategy places our purpose – to deliver better everyday health with humanity – at the core of our operations.
We foster an agile, performance-focused culture.

Equal Opportunity

Haleon is committed to mobilizing its purpose in a way that represents the diverse consumers and communities it serves.
We strive to create an inclusive culture where different backgrounds and views are valued and respected.
We aim for Haleon to be a place where all employees feel they truly belong.
Voluntary personal information may be collected during the application process for regulatory and reporting obligations and to support inclusion and belonging programs.
Provided personal information will be kept confidential, used only for legitimate business purposes, and will never be used in making employment decisions.
Reasonable adjustments or accommodations are available upon request to assist with the application process.