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About the Role

As the Leasing Integrated Marketing Lead, you will own the integrated leasing marketing plan, ensuring all marketing functions align with the leasing strategy. You will act as the primary interface between marketing and other leasing functions, translating strategy into actionable plans and driving decisions across teams.

Responsibilities

• Own the leasing marketing strategy and reporting
• Contribute to the 5-year leasing marketing strategy and annual planning cycles
• Define integrated KPIs for leasing marketing across performance, CRM, and brand, and report on them
• Identify and solve gaps, misalignments, and opportunities within the marketing system
• Orchestrate the integrated leasing marketing plan
• Translate leasing strategy into clear briefs for performance marketing, CRM, brand, and supporting functions
• Define and own the integrated marketing calendar for Leasing, ensuring commercial alignment and cross-channel sequencing
• Ensure all marketing functions operate from a unified plan with aligned priorities, timelines, and success metrics
• Maintain a consolidated view of live, upcoming, and performing activities to drive decisions
• Protect marketing efficiency by ensuring only quality-filtered deals enter paid or CRM activations
• Connect marketing to Sales, Product, and Business functions
• Act as the primary marketing interface to the leasing Sales team, translating market signals into marketing actions
• Collaborate with the Deal Captain to ensure deal quality governance precedes media pushes
• Partner with the Product team to align on user experience, app development, and data availability for marketing
• Represent marketing in the leasing business alliance, clarifying marketing capabilities and needs
• Drive campaign governance and creative output
• Lead the campaign briefing process end-to-end, from supply confirmation to go-live
• Work with the creative studio to ensure a pipeline of high-quality assets, including AI-assisted content
• Ensure OEM co-marketing campaigns are planned, briefed, and executed in collaboration with the OEM partnerships team
• Hold all functions accountable to the campaign calendar, flagging risks and resolving blockers

Requirements

• 7+ years in marketing with a strong track record of orchestrating integrated campaigns across multiple channels and functions
• Experience working in a cross-functional environment, influencing without direct authority across performance, CRM, brand, and creative teams
• Strong understanding of performance marketing, CRM, and brand
• Experience in a marketplace, platform, or e-commerce environment where supply quality directly impacts marketing efficiency
• Strong analytical skills, comfortable using dashboards, attribution reports, and revenue data for decision-making
• Fluent in English
• Working proficiency in German is a strong plus
• Experience in automotive, leasing, or financial services is a strong plus
• Familiarity with integrated marketing planning tools and campaign management processes is a strong plus
• Experience working closely with Sales teams and translating commercial dynamics into marketing plans is a strong plus
• Knowledge of the German leasing market and its competitive dynamics is a strong plus
• Thinks in systems, understanding how performance, CRM, brand, and studio connect
• Supply-aware, understanding that great marketing starts with great product
• Strong communicator, capable of writing clear briefs, running efficient meetings, and providing direct feedback
• Moves fast and with discipline, able to mobilize campaigns quickly
• Comfortable with ambiguity and shaping strategy in motion
• Influences without authority through clarity, credibility, and consistency

Skills

• Integrated marketing
• Campaign orchestration
• Performance marketing
• CRM
• Brand marketing
• Stakeholder influence
• Strategic planning
• KPI definition and reporting
• Analytical skills
• Cross-functional collaboration
• Communication
• Brief writing
• Campaign governance
• Creative asset development
• AI tools

Location

• Berlin-Charlottenburg

Work Type

• Hybrid
• Remote (option to work abroad for a set number of days per year)

Experience Level

• 7+ years in marketing

Salary/Compensations

• Competitive base salary
• Participation in the company’s incentive programs

Benefits

• Competitive base salary
• Participation in the company’s incentive programs
• Competitive company pension scheme
• Regular team and company events
• Access to coaching, learning platforms and resources
• Monthly transportation allowance
• Well-equipped office with social zones
• Hybrid working approach
• Option to work abroad for a set number of days per year
• Confidential employee assistance and support services
• Enhanced parental leave and family-friendly policies

About the Company

• mobile.de is Germany’s largest vehicle marketplace, with over 1.6 million listed vehicles.
• The platform serves both private customers and registered vehicle dealers, receiving over 140 million visits per month.
• mobile.de offers a one-stop shop for buying, selling, financing, and leasing vehicles.
• Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.
• We offer a dynamic environment where growth, learning, and collaboration are central.
• We are driven by an eagerness to disrupt, a passion for collaboration, and excitement about shaping the future of mobility.
• We are a diverse, international, highly skilled, and passionate team committed to a world where people share more and waste less.
• We are at the forefront of integrating cutting-edge AI technologies into our operations.
• We foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI.
• Our culture is the glue that holds us together, emphasizing meaningful connections and an inclusive atmosphere.

Equal Opportunity

• mobile.de is an equal opportunity employer and values diversity.
• We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.