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About the Role
The Head of UK Sales is a senior commercial leadership role responsible for the growth, performance, and governance of ThinkMarkets’ UK retail sales operation. This role owns the UK retail sales strategy end-to-end, from lead conversion and client activation through to retention, revenue growth, and team performance, combining hands-on sales leadership, analytical rigor, and strong regulatory discipline.
Responsibilities
- Lead, develop, and scale the UK Retail Sales team, embedding a high-performance, accountable sales culture.
- Set clear KPIs, targets, and quality standards aligned to commercial and regulatory objectives.
- Coach and mentor sales staff, with a focus on quality conversations and long-term client value.
- Own recruitment, onboarding, training, and ongoing performance management of the UK sales function.
- Define and execute the UK retail sales strategy in line with group commercial objectives.
- Drive conversion, activation, retention, and revenue growth across both the CFD/FX and Spread Betting segments.
- Translate market conditions, macroeconomic trends, and client behaviour into actionable sales initiatives.
- Identify and prioritise growth opportunities across products, client segments, and campaigns.
- Own the sales contribution across the full retail client lifecycle.
- Work closely with Sales Operations and CRM teams to implement structured sales frameworks, segmentation, and grading models.
- Use data and reporting to assess performance, identify bottlenecks, and continuously optimise conversion and retention.
- Partner with Marketing to align lead generation, campaigns, and messaging with sales execution.
- Work with Product and Technology teams to support automation and tooling that enhance sales effectiveness.
- Collaborate closely with Compliance and Risk teams to ensure all sales activity meets FCA requirements and internal standards.
- Deliver clear, regular reporting on sales performance, revenue, and conduct metrics to the CCO and senior management.
Requirements
- 5+ years’ experience in sales leadership within a regulated online trading environment covering CFDs/FX and Spread Betting.
- Proven track record of building and leading high-performing retail sales teams.
- Strong commercial acumen with the ability to balance growth objectives with regulatory and conduct obligations.
- Deep understanding of UK retail trading clients, products, pricing, leverage, competitors and client behaviour.
- Demonstrated experience operating under FCA regulation, with a strong focus on responsible selling and client outcomes.
- Highly analytical, with experience using CRM systems and performance reporting.
- Comfortable operating at both strategic and operational levels.
- Excellent leadership, communication, and stakeholder management skills.
Skills
- Sales Leadership
- Commercial Strategy
- Client Lifecycle Management
- Cross-Functional Collaboration
- FCA Regulation
- CRM Systems
- Performance Reporting
- Strategic Planning
- Operational Execution
- Leadership
- Communication
- Stakeholder Management
Location
- UK
Work Type
- Full-time
Experience Level
- Senior
- 5+ years
Education Level
- Bachelor’s degree in Finance, Economics, Business, or a related discipline
About the Company
- ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions.
- Through our flagship ThinkTrader platform, we empower clients worldwide to trade 24/7 across global markets.
- Our mission is to bridge the gap between traders, investors, and platforms, providing seamless access to thousands of financial instruments.
- Utilizing cutting-edge technology, we ensure a superior trading experience.