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About the Role

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation, responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. As the Global Client Data & Tech Lead, you will take ownership of driving data-led transformation for one of WPP’s largest and most ambitious global clients, enabling data, technology, and AI to create more impactful brand experiences and measurable business growth.

Responsibilities

Act as a strategic partner to WPP Media’s Global Client Leads, defining what ‘data-driven’ marketing looks like for your client across Discovery, Planning, Activation, and Measurement.
Act as a senior advisor to CMOs and other key stakeholders, guiding them in building the data capabilities and infrastructure needed to achieve their marketing goals while ensuring responsible and effective use of data.
Assemble and lead a team of experts to implement strategies, deploy solutions, and build long-term capability for your client.
Build strategic relationships with key client stakeholders, including CMOs, IT, and Finance leaders.
Develop a deep understanding of client objectives and advise on how data, technology, and AI can drive impact and growth.
Partner with the Global Account Director/Client President to co-create and execute the Global Client Growth Plan.
Assemble and lead a team of data strategists to define the role of data for media and advertising on the client business.
Define how first-party data should be collected, organized, and deployed across business units.
Identify and execute data partnerships to enrich and extend first-party data.
Standardize data usage across markets and business units to achieve marketing objectives.
Oversee the design and implementation of measurement frameworks that balance short- and long-term value creation.
Define growth targets and metrics for marketing effectiveness.
Define and deploy use of data science techniques to better predict growth from audience-based, omnichannel approaches.
Introduce AI-powered optimization tools to enhance efficiency and performance within and across channels.
Ensure timely and actionable reporting for visibility into performance.
Assemble and lead a team to evaluate clients’ technology ecosystems and recommend improvements to enhance performance and reduce costs.
Oversee the implementation of cloud data management, martech, adtech, AI, and analytics systems.
Integrate WPP Data, Tech, and media solutions into the client’s broader technology stack to accelerate results.
Educate WPP client teams on WPP’s data capabilities, tools, and priorities.
Provide visible leadership, coaching, and mentorship to inspire teams and foster innovation in data, technology, and AI.

Requirements

Relevant industry experience, including significant time in an agency environment.
Proven experience operating at a senior client leadership level or engaging with high-profile stakeholders.
Demonstrated thought leadership and expertise in data, technology, and AI within the marketing industry.
A track record of solving complex problems and delivering measurable business success through data-driven strategies.
Strong interpersonal skills with the ability to influence teams, clients, and colleagues positively.
Exceptional communication skills, capable of simplifying complex concepts for diverse audiences.
Experience building and managing large, diverse teams of data, technology, and analytics specialists.
Strategic and operational agility, with the ability to adapt quickly in dynamic environments.
Requires individuals to have the right to work in the UK.

Skills

Data Strategy
Data Management
Martech
Adtech
AI
Analytics
Data Science
Measurement Frameworks
Optimization
Technology Consulting

Location

Work Type

Hybrid

Experience Level

Senior
Lead

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP uses the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP's global media collective, bringing together the best platforms, people, and partners to create limitless opportunities for growth in a world where media is Everywhere.
The Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation, is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.