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About the Role

As Brand Marketing Manager, you will turn our brand strategy and positioning into high-impact campaigns, partnerships, and activations that strengthen brand recognition, credibility, and long-term equity. Working closely with Creative, Content, Product Marketing, Communications, Sales, and external partners, you will lead integrated initiatives from strategy to execution. You will also enable internal teams to communicate and represent the Trusted Shops brand consistently across markets, channels, and customer interactions.

Responsibilities

Develop and lead integrated 360-degree brand campaigns from strategy to execution across multiple channels.
Align creative concepts, messaging, activation, and performance to achieve measurable brand impact.
Translate brand positioning into compelling narratives, campaigns, and activations that strengthen brand recognition, differentiation, relevance, and long-term brand equity.
Build and manage strategic co-branding and partner marketing initiatives.
Develop scalable collaboration formats that increase reach, credibility, visibility, and mutual value.
Ensure the consistent application of brand positioning, messaging, and identity across teams.
Create practical guidance and enable internal stakeholders to represent the brand confidently and consistently.
Coordinate internal teams, agencies, and external partners to deliver high-quality campaigns on time and to a consistent standard.
Use performance data and AI-supported tools to optimise execution and results.

Requirements

Several years of experience in brand marketing, campaign management, or a related role, with a proven track record of leading integrated 360-degree brand campaigns.
Strong experience in co-branding, partnership marketing, or collaborative campaigns that create measurable value for both brands.
Deep understanding of brand positioning, narrative development, messaging, and the consistent application of brand strategy across internal and external touchpoints.
Proven ability to lead cross-functional initiatives and combine strategic thinking with strong operational execution and stakeholder management.
Familiarity with marketing analytics and tools such as HubSpot, Google Analytics, Asana or Jira, Figma, Brandcenter, Microsoft 365, ChatGPT, Microsoft Copilot, and Claude.
Fluency in English and German is required.

Skills

Brand Marketing
Campaign Management
360-degree Brand Campaigns
Co-branding
Partnership Marketing
Brand Positioning
Narrative Development
Messaging
Cross-functional Leadership
Strategic Thinking
Operational Execution
Stakeholder Management
Marketing Analytics
HubSpot
Google Analytics
Asana
Jira
Figma
Brandcenter
Microsoft 365
ChatGPT
Microsoft Copilot
Claude

Location

Cologne
Berlin

Work Type

Hybrid
Remote
Permanent Contract
Part-time

Benefits

Hybrid work
Workation (within EU, Iceland, Liechtenstein or Norway)
28 vacation days
2.5 additional days off at Christmas, New Year's Eve and Carnival
Buddy program
Individual learning & development opportunities
Events
Health Pass

About the Company

Trusted Shops develops SaaS solutions for over 40 million users and 30,000 businesses across Europe.
Our product suite includes products such as the Trustmark, Buyer Protection and the eTrusted experience feedback platform.
Our products are part of a 25-year mission to enable trust between people and businesses in the digital age.

Equal Opportunity

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity.
Trusted Shops is clearly committed to diversity and against discrimination.