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About the Role

As the Global Marketing Manager for the Technology, Media & Telecommunications (TMT) Practice Area, you will support the execution of marketing strategies across earned, owned, and paid channels. This hands-on role involves collaborating with global teams to build the TMT brand, managing end-to-end campaigns, and leveraging AI-driven workflows to enhance marketing performance.

Responsibilities

• Shape and deliver the Global TMT marketing plan across Technology, Media, and Telecom sectors.
• Own end-to-end campaign delivery from brief to results.
• Build relationships with TMT stakeholders and subject matter experts.
• Partner with authors to develop compelling narratives for bcg.com, LinkedIn, and other channels.
• Monitor competitor landscapes and identify opportunities for timely, on-brand content.
• Manage reactive marketing moments tied to industry events, earnings cycles, and regulatory shifts.
• Build and manage media partnerships to promote flagship content.
• Track performance and ROI across paid and partnership activities.
• Support the planning and execution of global flagship events and executive stakeholder engagements.
• Prepare briefing materials for senior stakeholders.
• Track campaign KPIs using tools like PowerBI and Tableau.
• Explore and adopt AI tools to optimize marketing workflows and automation.

Requirements

• Bachelor's degree.
• 4 - 6 years of relevant marketing, communications, or campaign experience.
• Experience in B2B communications, consulting, professional services, or TMT sectors.
• Growth mindset with the ability to expand scope and responsibility.
• Comfort with ambiguity and working under time pressure.
• Proficiency with standard marketing and productivity tools.
• Ability to work in a global matrix environment across different time zones.

Skills

• B2B marketing
• Campaign management
• Content strategy
• Event management
• Data analysis
• AI-assisted workflows
• Prompt design
• Stakeholder management
• Project management
• PowerBI
• Tableau
• Salesforce Marketing Cloud
• Wrike
• Sprinklr
• Signal AI

Work Type

• Full-time

Experience Level

• 4 - 6 years

Education Level

• Bachelor's degree

About the Company

• Boston Consulting Group is a global management consulting firm and a pioneer in business strategy.
• The firm partners with leaders in business and society to tackle complex challenges and drive growth.
• BCG utilizes a collaborative model to deliver solutions through management consulting, technology, design, and digital ventures.

Equal Opportunity

• Boston Consulting Group is an Equal Opportunity Employer.
• All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected by law.
• BCG is an E-Verify Employer.