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About the Role
PropertyMe is seeking a data-driven Acquisition Marketing Manager to accelerate customer growth by building a pipeline of property management agencies. This is a 12-month contract role.
Responsibilities
- Plan and execute multi-channel acquisition campaigns across paid search, paid social, content, email, and partnerships to drive qualified leads and trials.
- Own the full-funnel marketing plan from awareness through to first paid conversion, collaborating closely with Sales on lead handoff and pipeline quality.
- Manage and optimize significant paid media budgets across Google Ads, Meta, and LinkedIn, focusing on CAC efficiency and pipeline ROI.
- Build and maintain a rigorous experimentation program, running A/B and multivariate tests across landing pages, ad creative, and messaging to continuously improve conversion rates.
- Develop deep insight into the property management buyer journey, identifying friction points and opportunities to accelerate time-to-conversion.
- Track and report on core acquisition metrics (CPL, CPA, MQL-to-SQL rate, pipeline contribution) and surface actionable insights to leadership.
- Define and refine ideal customer profiles (ICPs) across agency size, portfolio type, and geography to sharpen targeting and messaging.
- Partner with Product Marketing to translate PropertyMe's product value into compelling acquisition messaging tailored to key segments.
- Identify and develop new acquisition channels and partnership opportunities, including industry associations, PropTech ecosystem partners, and events.
- Own and evolve the acquisition tech stack including HubSpot (or equivalent CRM/MAP), attribution tooling, and analytics platforms.
- Ensure accurate lead tracking and attribution across all channels to enable confident budget allocation decisions.
Requirements
- 5+ years in B2B acquisition or growth marketing, ideally in SaaS or PropTech.
- Proven track record managing six-figure paid media budgets with measurable ROI.
- Strong analytical skills fluent in GA4, HubSpot, and spreadsheet modeling.
- Hands-on experience with SEO, CRO, and growth experimentation frameworks.
- Comfortable working cross-functionally with Sales, Product, and Customer Success.
- Excellent written communication and ability to craft compelling go-to-market copy.
- Experience marketing to real estate professionals or property managers is a strong plus.
- Self-starter mindset; owns outcomes, not just activities.
Skills
- Paid Search
- Paid Social
- Content Marketing
- Email Marketing
- Partnerships
- Google Ads
- Meta Ads
- LinkedIn Ads
- A/B Testing
- Multivariate Testing
- GA4
- HubSpot
- Spreadsheet Modeling
- SEO
- CRO
- Growth Experimentation
- Written Communication
- Go-to-market Copywriting
Location
- Sydney
Work Type
- 12-month contract
- Hybrid work
- 3 days WFH
Experience Level
- 5+ years
Benefits
- Job security working for one of Australia's leading PropTech companies
- 3 days WFH (Hybrid work)
- Small Scrum teams with a lot of autonomy
- No on-call duty
- Free onsite snacks, breakfast, and lunch
- Beautiful office in Sydney CBD with great views of Darling Harbour
- Regular milestone parties and events
About the Company
- PropertyMe is Australia's leading cloud-based property management platform, trusted by thousands of real estate agencies to manage their rental portfolios at scale.