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About the Role

This role combines event sales (private hire, corporate buyouts, ticketed events) and brand activations (liquor partnerships, sponsorship-led events, beverage and lifestyle brand collaborations) across Time Out Market DUMBO and Time Out Market Union Square. It is an expansion of the existing Regional Event Sales Manager role, adding a new brand activations scope to drive incremental site revenue.

Responsibilities

• Handle all incoming event inquiries for Time Out Market DUMBO and Time Out Market Union Square and ensure follow-up the same business day.
• Cultivate new event streams by interacting with local businesses to cater to their event needs.
• Consistently strive to increase customer base.
• Coordinate all administrative event details with clients from inquiry to close, including negotiating, executing proposals, contracts, credit card authorisation forms, processing payments and deposits, developing floor plans, post event follow-up and lost business reports.
• Work with the chefs and operators of each concession to develop competitive, exciting and diverse catering and event offerings.
• Coordinate with the Time Out Market Operations Team and both site General Managers on logistical event details, including site inspections, tastings, vendor meetings and day-of on-site client contact.
• Build and maintain the client database to ensure repeat business.
• Conduct weekly BEO meetings with both site management teams.
• Manage the Triple Seat program including conversion of inquiries and lost business tracking.
• Prepare monthly property sales and commission reports, provided to both General Managers and the Director of Marketing.
• Achieve pre-set sales budgets and forecasts on a monthly, quarterly and yearly basis.
• Coordinate with Time Out Media sales teams to capitalise and monetise sales opportunities across media and markets.
• Build and own the brand partnership and sponsorship pipeline across both New York Markets. Target categories: liquor, beverage, lifestyle, media, sports and cultural brands.
• Actively pursue sponsorship revenue: site sponsorships, themed activation sponsorships, programming partnerships, exclusivity deals and seasonal takeovers.
• Lead the commercial negotiation and contracting of brand partnership activations, including sponsorship fees, in-kind contribution, exclusivity terms and activation deliverables.
• Work with the Director of Marketing on the strategic integration of brand activations and sponsorships into the rolling 6-month working plan and 12-month overarching plan.
• Hand off all approved activations to the Marketing Operations and Activations Manager for day-to-day execution.
• Coordinate with the Social Content Creator on partner-driven content opportunities.
• Identify and pursue major brand activation opportunities tied to sporting calendars, cultural moments, seasonal trading peaks and city-wide events.
• Held accountable against trackable KPIs set by the Director of Marketing covering event sales pipeline conversion, monthly and quarterly sales targets, brand partnership pipeline value, sponsorship revenue secured and partnership exclusivity wins.
• Maintain a single combined pipeline view across event sales and brand activations, reported monthly to the Director of Marketing and both General Managers.
• Operate to a structured cross-site time allocation across DUMBO and Union Square, reviewed quarterly with the Director of Marketing and both General Managers.

Requirements

• 5 to 7 years of experience in hospitality event sales, sponsorship, brand partnerships or activation roles.
• Proven sales pipeline conversion experience in a hospitality, venue or events environment.
• Demonstrated experience building brand partnership and sponsorship pipelines.
• Experience negotiating and executing brand partnerships, sponsorship contracts and activation agreements.
• Proficient in Triple Seat or equivalent event sales CRM systems.
• Strong commercial negotiation skills.
• Experience working across multiple physical sites within the same region.
• Strong communication, relationship building and stakeholder management skills.
• Able to operate effectively across marketing (Director, Marketing Operations Manager, Social Content) and operations (GMs, AGMs, concessions) stakeholder groups.
• Familiarity with New York hospitality, beverage, liquor and lifestyle brand landscape.
• 21+ years of age.
• Possession of or the ability to possess all state required work cards.
• Proof of eligibility to work in the United States.
• 3 to 5 years in a similar event sales role within the hospitality industry.
• Demonstrated experience building brand partnership or sponsorship pipelines.
• Proficient in Windows MS Office, Outlook.
• Proficient in Triple Seat or other property management sales systems.
• Previous experience managing budgets and event staff.
• Previous experience in event planning and sales.
• Ability to work nights and weekends as needed.
• Must present and maintain a professional image to further the overall theme of the venue.
• Must be able to move quickly through work and set the pace in the office and venue.
• Must be able to sit and stand for extended periods of time.
• Must be able to twist, tow (push or pull), reach, bend, climb and carry as necessary.
• Must be able to push and lift up to 50 lbs.

Skills

• Event Sales
• Brand Activations
• Sponsorship
• Brand Partnerships
• Negotiation
• CRM Systems
• Relationship Building
• Stakeholder Management
• Communication
• Budget Management
• Event Planning
• Sales Pipeline Management
• Triple Seat
• MS Office
• Outlook

Location

• New York

Work Type

• On-site
• Varied shifts

Experience Level

• 5 to 7 years
• 3 to 5 years

Salary/Compensations

• $100,000 per annum

About the Company

• Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.
• Time Out Market is the division of Time Out that brings our food and cultural experiences to life for our guests, readers and clients.
• Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for.
• Time Out Media’s multiple digital and physical channels span websites, mobile, social media, videos, newsletters and Live Events.
• Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them.
• As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond.
• It’s our expertise, authenticity and collaboration that make us successful and a unique team.

Equal Opportunity

• At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity.
• We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other.
• We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed.
• We believe that everyone has the right to express themselves as they are as this enriches us all.
• We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.