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About the Role

As a Content Creator, you will develop, create, and deliver engaging social-first content for various clients and platforms. This role combines creative thinking with hands-on production skills, leveraging cultural and social trends to produce relevant and impactful content. You will need a deep understanding of the social media landscape, a proactive approach to trends, and the ability to execute content rapidly and agilely from concept to completion. Collaboration with clients, creatives, strategists, and production teams is key to developing content that drives engagement and meets brand objectives.

Responsibilities

• Develop, plan, and create social-first content tailored to individual platforms like TikTok, Instagram, YouTube, and emerging channels.
• Plan, film, edit, and deliver best-in-class social content.
• Be willing to feature in, present, and voice over social content.
• Maintain constant awareness of social trends, cultural moments, creator behaviors, and platform updates to identify reactive content opportunities in real time.
• Generate creative ideas and content concepts aligned with brand strategies and authentic to social audiences.
• Own the end-to-end content creation process, from ideation and planning through shooting, editing, and publishing.
• Capture high-quality stills and video content across various formats, adapting production approaches to platform requirements and timelines.
• Edit social content quickly and efficiently, delivering high-quality assets within short turnaround times.
• Collaborate with creative, strategy, production, and client teams to ensure content aligns with campaign objectives and brand guidelines.
• Manage multiple content streams simultaneously, prioritizing effectively in a fast-paced environment.
• Attend shoots, events, and activations to capture and create real-time content opportunities.
• Ensure all content is delivered on time, on brief, and to the highest creative standard.
• Contribute fresh thinking and innovative content approaches to enhance client performance and audience engagement.
• Maintain strong communication across internal teams and external stakeholders throughout project delivery.
• Suggest new ways to increase client satisfaction and deepen client relationships.
• Encourage and explore new avenues of potential work through to delivery.

Requirements

• Proven experience creating successful, engaging content for social media.
• Experience within an agency, production company, publisher, brand, or creator environment is ideal but not essential.
• Demonstrable passion for social media, digital culture, and content creation.
• Deep understanding of platform behaviors, audience expectations, and content trends.
• Proven ability to identify and react to emerging trends and cultural moments with speed and creativity.
• Strong content ideation skills.
• Experience planning, shooting, and editing social content independently.
• Proficiency in mobile and ideally some professional content capture.
• Strong editing skills across tools such as Adobe Premiere Pro, After Effects, CapCut, etc.
• Ability to work at pace and deliver high-quality content within tight deadlines.
• Excellent organizational and project management skills.
• Understanding of content performance metrics and how social content can be optimized for engagement and reach.
• Knowledge of emerging technologies, creator ecosystems, AI-powered creative tools, and evolving content formats.
• Strong communication and stakeholder management skills, with the ability to build trusted relationships internally and externally.

Skills

• Social Media Content Creation
• Content Development
• Content Production
• Social Media Marketing
• Video Editing
• Adobe Premiere Pro
• After Effects
• CapCut
• Trend Analysis
• Creative Ideation
• Project Management
• Stakeholder Management
• Communication

Location

• Hybrid

Work Type

• Hybrid

About the Company

• WPP Production is the unified global production company that brings together all of WPP's content producers, studios, and craft experts into one connected organization. We combine world-class human craft with next-generation technology to originate, design, and deliver multi-channel content systems at scale. We are built for borderless collaboration and powered by deep craft expertise, serving as the production engine for today's always-on, AI-driven marketing world.
• WPP is a trusted growth partner for the world's leading brands, uniting cutting-edge media intelligence, data solutions, creativity, next-generation production, transformative enterprise solutions, and strategic counsel. We are powered by exceptional talent and our agentic marketing platform, WPP Open, to help clients navigate change, capture opportunity, and deliver transformational growth.

Equal Opportunity

• WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.