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About the Role

The Delegate Sales Manager will lead delegate acquisition, grow delegate revenue, and drive attendance for Mining Indaba, the premier meeting place for African mining leaders and stakeholders. This role involves developing acquisition strategies, managing sales pipelines, and collaborating with marketing and product teams to maximize event growth.

Responsibilities

• Develop and implement delegate acquisition strategies to achieve attendance and revenue targets.
• Identify, prioritize, and penetrate key audience segments including mining companies, government representatives, and financial institutions.
• Build and manage delegate sales pipelines to ensure consistent delivery against targets.
• Monitor sales performance and identify opportunities to improve conversion rates and campaign effectiveness.
• Collaborate with the Marketing team to develop targeted acquisition campaigns across email, digital, content, and telemarketing channels.
• Provide audience insights and sales intelligence to support campaign development and optimization.
• Track campaign performance and recommend adjustments to maximize ROI and delegate registrations.
• Monitor industry trends, competitor activities, and market dynamics to maintain competitive positioning.
• Collaborate with Marketing, Sponsorship, Exhibition Sales, and Product teams to deliver a cohesive acquisition strategy.
• Develop relationships with industry associations and partners to support audience growth.
• Identify and secure strategic partnerships that drive delegate registrations.
• Maintain accurate forecasting and reporting through internal systems.
• Analyze delegate acquisition metrics, sales activity, and conversion rates.
• Present regular updates and recommendations to senior management.
• Use data-driven insights to continuously improve acquisition strategies.

Requirements

• 3–5+ years of experience in conference delegate sales, event audience acquisition, or B2B event sales.
• Proven track record of achieving and exceeding delegate revenue and attendance targets.
• Experience managing telesales teams, outsourced agencies, or high-volume sales operations.
• Strong understanding of sales funnels, lead management, and CRM systems.
• Excellent stakeholder management and communication skills.
• Highly analytical with the ability to interpret sales and marketing performance data.
• Strong commercial mindset with a focus on revenue growth and customer acquisition.
• Experience working closely with marketing teams to develop integrated campaigns.
• Experience within mining, natural resources, energy, infrastructure, finance, or large-scale B2B conferences (desirable).
• Knowledge of African markets and mining industry stakeholders (desirable).
• Experience working with external sales agents (desirable).
• Results-driven and highly accountable.
• Commercially astute with strong negotiation skills.
• Proactive and self-motivated.
• Strong relationship builder and collaborator.
• Comfortable working in a fast-paced, target-driven environment.
• Organized, detail-oriented, and able to manage multiple priorities.

Skills

• Delegate sales strategy
• Revenue growth management
• Sales pipeline management
• CRM systems
• Lead management
• Stakeholder management
• Data analysis
• Campaign planning
• Negotiation
• Telesales management

Experience Level

• 3–5+ years

About the Company

• Hyve is an organizer of fast-growing and forward-thinking B2B events.
• Portfolio includes sectors such as ecommerce, healthcare, edtech, and fintech.
• Operates with an entrepreneurial culture that empowers big ideas and quick action.
• Focuses on building tech and data-driven products to enhance event engagement.

Equal Opportunity

• There is a culture of belonging at Hyve where everyone is welcome regardless of background, beliefs, or ambitions.