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About the Role

EssenceMediacom, part of WPP, is seeking a Business Director - Brand to focus on EE’s brand activity across Mobile, Broadband, TV, Gaming, and Masterbrand. This role requires a highly experienced planner to drive breakthroughs for one of the UK's biggest advertisers, ensuring work is of the highest quality through a data-first, integrated strategic planning approach.

Responsibilities

• Maintain fantastic relationships with key clients in media and marketing teams.
• Ensure the delivery of high-quality response presentations, actionable weekly reporting, insightful post campaign analyses and clear briefs to Activation.
• Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes.
• Spearhead the integration of data analytics and insights into the core of our strategic planning processes, ensuring data is used proactively and upfront in all client engagements and internal initiatives.
• Accelerate AI adoption and transformation across the team, ensuring we are regularly sharing work and that clients see the tangible benefits of WPP Open.
• Take a lead role in developing and presenting best-in-class Strategic Response to Briefs (RTBs).
• Support ADs in delivering Media Detail RTBs and in briefing Activation teams.
• Work closely with the Head of Strategy & Planning on wider cross-portfolio strategic workstreams.
• Oversee and quality assure all deliverables produced by junior team members.
• Work with Activation and Analytics in the delivery and measurement of plans.
• Take responsibility for the performance of assigned media budgets against intended outcomes.
• Be a point of escalation for team issues (within and outside the team).
• Contribute to internal thought leadership and team process/workflow enhancement, to increase work quality and efficiency.
• Line-manage 3 direct reports (AD, AM, SAE), supporting their career development and driving job satisfaction.
• Motivate a team, leading by example while coaching juniors - cultivating a dynamic and inquisitive culture where hypothesis-driven thinking is central to problem-solving.
• Provide timely and actionable feedback to aid in team development and improvement.
• Monitor and support satisfaction across the team, identifying and implementing ways to maintain or increase satisfaction.
• Foster strong working relationships across the team to facilitate flawless execution of plans.
• Communicate effectively across all levels of the team, understanding when to escalate issues to leadership.
• Calculate the workload implication of new campaigns and feed into resource management.
• Provide awareness and recognition for jobs well done.

Requirements

• At least six to eight years of experience in a pure planning role.
• Demonstrable interest and expertise in planning craft.
• Data literate with demonstrable expertise in understanding, interpreting, and applying various data sources.
• Mastery of planning/insight tools such as eTelmar, TGI, YouGov, WARC, etc.
• Strong experience and interest in dedicated planning tools.
• Interest and knowledge of Planning and Media trends and issues.
• Proven experience in media at Senior Manager level.
• Advanced knowledge of media landscape, media metric calculations and measurement techniques.
• Thorough understanding of industry standard media research tools (ComScore, Touchpoints, TGI, YouGov).
• Deep understanding of current market trends, consumer behaviour, and the evolving media landscape.
• Superb client relationship and management skills.
• Outstanding verbal and written communication skills, with the ability to translate complex data and insights into clear, compelling narratives for diverse audiences.
• Highly collaborative, comfortable working cross-functionally with data, analytics, research, and creative teams.
• Proven track record of leading, inspiring, and upskilling more junior planners, fostering a culture of curiosity and continuous learning.
• Excellent organisational skills, close attention to detail and ability to quality-control work.
• Forecast expected outcomes of brand and performance campaigns and manage investment accordingly.
• Basic spreadsheet capabilities (VLOOKUP, Pivot Table) are a must.
• Superior presentation design skills, in slides or document format.
• Ability to adhere to deadlines and project manage multiple campaigns.
• Development and maintenance of productive relationships with media owner partners.
• Proven problem solving and decision-making skills.
• Ability to work independently and to collaborate in a team environment.
• Skilled in quantitative reasoning.
• Individuals must have the right to work in the UK.

Skills

• AI adoption
• Data analytics
• Strategic planning
• Media planning
• Client relationship management
• Communication
• Collaboration
• Leadership
• Organization
• Attention to detail
• Presentation design
• Project management
• Problem solving
• Quantitative reasoning
• Spreadsheet capabilities (VLOOKUP, Pivot Table)

Location

• UK

Work Type

• Hybrid

Experience Level

• Senior Manager
• 6-8 years

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
• EssenceMediacom is a new breed of media agency, grounded in analytics & insights and powered by data & technology.
• We believe in the power of media and creative to drive breakthroughs for the world’s best brands.
• We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
• We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
• This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.