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About the Role

Wavemaker seeks an experienced Comms Planning Director or ambitious Comms Planning Manager to lead day-to-day communications planning and shape innovative media strategies for a well-established brand. This role focuses on delivering smart, innovative, and effective comms planning solutions for the UK market, requiring advanced knowledge of traditional and digital media planning and execution.

Responsibilities

• Lead planning RTBs, ensuring they are best in class.
• Lead day-to-day account workflow, governance, and ways of working with support from the Client Director.
• Present work and ideas to clients, external agency partners, and internally.
• Own key relationships with brand leads, agency partners, and media owners.
• Collaborate with the Client Director & Client Lead to explore opportunities for revenue growth and innovation.
• Oversee media activation implementation and delivery, managing workflow through activation teams.
• Oversee campaign reporting, ensuring insights are clear and actionable.
• Oversee campaign evaluation (PCAs) with support from the Planning Manager / Planning Executive.
• Manage financial aspects of the account, including billings, reconciliations, accruals, and finance queries.
• Pro-actively resolve planning issues with the team leadership.
• Lead key media updates, including landscape, trends, research, and media owner updates.
• Develop a deep understanding of the brand’s vertical, competition, and business to identify challenges and opportunities.
• Champion WPP services and agency capabilities.
• Support integrated ways of working across media & creative adopting ‘The Power of & ‘mindset.
• Support the use of agency tools and processes across the team (e.g., &OS, &AI, MAP).
• Coach, support, and develop the Planning Manager and Planning Executive, conducting regular 1-2-1s.
• Raise the profile of the account in the agency by producing, submitting, and publicly discussing work.

Requirements

• Significant and relevant media planning experience, especially across ATL.
• A self-starter who demonstrates curiosity and works well in a fast-paced environment.
• High attention to detail with a drive for excellent collective output.
• Strong client management skills to manage both junior and senior clients, with gravitas.
• Proven track record of delivering strong comms planning outputs with measurement at the forefront to achieve campaign objectives.
• Strong presentation skills, both in creating/guiding content and delivery.
• In-depth knowledge and application of core media tools.
• Experience in running all aspects of a media plan, from initial brief to PCA.
• Ability to collaborate with a wide cross-section of people.
• Solid history of working across a range of projects, demonstrating flexibility and ability to manage multiple workstreams.
• Exhibits agency behaviors: challenging and championing each other and clients to be the best.

Skills

• Communications planning
• Traditional media planning
• Digital media planning
• Media execution
• Client management
• Presentation skills
• Collaboration
• Flexibility
• Managing multiple workstreams
• AI
• Data
• Media operating platform

Location

• UK

Work Type

• Hybrid

Experience Level

• Experienced Comms Planning Director
• Ambitious Comms Planning Manager

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using exceptional talent, trusted data and intelligence, and world-class partnerships via the WPP Open platform.
• WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships for creative personalization at scale, powered by Open Intelligence.
• Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.
• Wavemaker works with brave brands and people who relish being challenged to go further and faster, together.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without regard to discrimination or characteristics.
• Believes the best work happens when together, fostering creativity, collaboration, and connection in an open and supportive environment.