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About the Role

Lead the development, governance, optimisation, and performance of content across Turner & Townsend’s global web ecosystem to support brand positioning, thought leadership, lead generation, client engagement, and talent attraction.

Responsibilities

• Develop and execute a global website content strategy aligned to business growth objectives, sector priorities, and marketing goals.
• Create annual and quarterly content roadmaps that combine optimisation of existing content with the development of new authority-building content and clusters.
• Identify and prioritise content opportunities based on client needs, user behaviour, business priorities, and market trends.
• Develop and maintain a search-led content strategy that improves visibility across traditional search engines, LLMs, and emerging search experiences.
• Create and upkeep strategic website content, including market perspectives, industry trends, and evergreen content to support SEO.
• Work with the broader marketing team to develop authority-building content that strengthens Turner & Townsend’s visibility, expertise, and relevance across key service areas.
• Translate complex technical content into compelling client-focused narratives.
• Uphold writing standards, brand style guides, and tone-of-voice guidelines.
• Uphold and evolve governance processes, workflows, and quality assurance standards.
• Lead content audits and ensure compliance with brand, legal, privacy, and accessibility requirements.
• Partner with UX, design, and development teams (internal and agency partners).
• Support website redesigns and transformation initiatives.
• Lead optimisation of priority service, sector, and strategic content pages to improve organic visibility and commercial performance.
• Identify search opportunities and develop content recommendations, including topic clusters and supporting content designed to strengthen topical authority.
• Work with segment marketing leads to translate search opportunities into content aligned to business priorities.
• Monitor performance, measure search visibility, and provide strategic recommendations based on data and insight.
• Develop dashboards and reporting frameworks that track website, content, and search performance.
• Build relationships with SMEs, sector leaders, and stakeholders.
• Collaborate with regional content managers and external agencies.
• Coach and mentor website content professionals across regions.
• Champion best practice and continuous improvement on the global website and regional localised sites.
• Line management of Digital Marketing Executive.

Requirements

• Extensive experience in digital content, website management, or B2B marketing.
• Significant experience managing complex global websites.
• Strong writing, editing, SEO, analytics, and CMS expertise.
• Experience influencing senior stakeholders.
• Line management experience.
• Professional services, infrastructure, engineering, construction, or real estate experience is desirable.
• AI-assisted content development experience is desirable.
• Accessibility and digital compliance knowledge is desirable.
• SOX control responsibilities may be part of this role, which are to be adhered to where applicable.

Skills

• Strategic Thinking
• Digital Content Leadership
• Editorial Excellence
• Data-Driven Decision Making
• Global Collaboration
• Commercial Awareness
• SEO
• Analytics
• CMS expertise
• Writing
• Editing

Location

• City of London

Work Type

• Full-time

Experience Level

• Senior

Benefits

• A great place to work, where each person has the opportunity and voice to affect change.
• Support for a healthy, productive, and flexible working environment that respects work-life balance.

About the Company

• Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries.
• Working with clients across real estate, infrastructure, energy, and natural resources, we transform together, delivering outcomes that improve people’s lives.
• Our capabilities include programme, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero, and digital solutions.
• We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest.
• Turner & Townsend and CBRE work together to provide clients with the premier programme, project, and cost management offering in markets around the world.

Equal Opportunity

• Turner & Townsend is an equal opportunity employer.
• We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.