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About the Role
The role is responsible for achieving defined targets related to profit and loss, market share, and competitive position for the brand. You will support the Director of Partnerships in defining positioning and detailed strategies, developing and implementing ideas, projects, and other required actions, by monitoring and managing costs (e.g., advertising, promo, research spend) to keep them within budget boundaries.
Responsibilities
- Lead the development and execution of the 3-year growth plan for the Mars Biscuits portfolio, partnering cross-functionally to deliver long-term business objectives.
- Develop and implement the annual brand marketing strategy, covering product, promotion, pricing, channels, competition, and communications.
- Partner with Sales, Category, and NRM teams to set annual budgets and targets.
- Recommend and deliver brand strategies that drive profitable growth in collaboration with Mars partners.
- Build and maintain strong relationships with internal and external stakeholders.
- Influence cross-functional teams to gain alignment and buy-in for brand strategies and plans.
- Manage relationships with the Mars Confectionery team, ensuring alignment and approval of key initiatives.
- Maintain clear internal communication of brand vision, priorities, and performance.
- Influence brand decisions to maximise sales, profit, and market performance.
- Lead end-to-end delivery of brand initiatives and projects, balancing day-to-day execution with longer-term strategic priorities.
- Monitor brand, consumer, and market performance using data and insights (e.g., Nielsen, Kantar, dunnhumby) to identify opportunities and inform decisions.
- Oversee marketing activities to ensure delivery of agreed sales and growth targets.
- Deliver and track annual profit growth targets, with accountability for the brand P&L through to marketing contribution.
- Identify and recommend profitable growth opportunities.
- Manage marketing budgets effectively, ensuring robust tracking and investment control.
- Recommend optimal allocation of brand resources.
- Lead, coach, and develop team members in line with company values and performance expectations.
- Recruit, manage, motivate, and empower talent to build a high-performing team.
- Foster a culture of collaboration, capability development, and continuous improvement.
Requirements
- Brand Marketing experience within a FMCG environment
- Team/ People management
- Managing and developing consumer communications
- Interpersonal skills
- Ability to articulate the brand in an appropriate manner
- Understanding the UK market; the company culture and organisation
- Leadership skills
- Analytical thinking
- Ability to create and embrace change
Location
- UK
About the Company
- FBC UK is Fox's Burton's Companies, baking UK's most incredible biscuits.
- FBC UK was formed by the combination of Burton's Biscuits and Fox's Biscuits.
- The company is home to iconic brands such as Maryland, Fox's, Jammie Dodger & Rocky.
- FBC UK is a manufacturing partner to major UK retailers and household names.
- The company operates eight bakeries across the UK and has its HQ in St Pauls.
- FBC UK employs approximately 4,000 colleagues.
- The company values its people and their passion for the brands.
- FBC UK seeks individuals with innovative ideas, an entrepreneurial spirit, and commitment.
- FBC UK is committed to building an inclusive workforce where employees feel empowered.
- The company embraces Diversity, Equity, and Inclusion (DEI) to create a supportive environment.
- FBC UK provides formal and on-the-job learning opportunities for professional and personal growth.
- The company believes in the power of authenticity, entrepreneurship, and mutual support.
Equal Opportunity
- FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.
- The company believes all of its people are equally talented in their own way.
- FBC UK provides employees with the means to succeed personally and professionally, enabling them to craft their journey at FBC UK.
- The diversity of its talents makes the work environment multicultural, innovative, and highly rewarding.