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About the Role

We are seeking a Global Marketing Manager to build and run the Inspired Edge Academy brand and marketing engine as it launches across its first markets. This is a hands-on, delivery-focused role responsible for global brand strategy, paid media, content, PR, influencer programs, and the parent journey to drive enrolments. Success will be measured by lead generation, conversion, ROI, brand consistency, and delivery quality.

Responsibilities

Own and evolve the Inspired Edge Academy global brand narrative, positioning and messaging architecture.
Develop and maintain brand guidelines, tone of voice, and visual identity.
Partner with local marketing teams, Heads of School, and Admissions to ensure local activity strengthens the global brand.
Own the always-on content engine, including organic social, video, imagery, testimonials, webinars, digital prospectus, and website content.
Build and steward Edge Academy's global social and content presence.
Design reusable experiential formats as licensable templates for local teams.
Build a shared measurement framework and reporting standard for performance and cost-efficiency.
Own the global PR retainer and category-creation narrative, securing international press and thought leadership.
Support local teams' PR relationships with global assets, spokespeople, and proof points.
Design and own the end-to-end parent journey from awareness through to enrolment and onboarding.
Work with Admissions and school leadership to ensure the journey converts high-quality, enrolling demand.
Produce sales enablement materials for local admissions teams.
Own the Edge Academy global marketing budget, including forecasting, pacing, and reporting.
Compile and present the recurring cross-market performance pack for steerco.
Represent Edge Academy within the wider Inspired Education global marketing community.

Requirements

Hands-on operator comfortable executing directly, not just setting strategy.
High level of commercial acumen, combining data-driven decision-making with creative thinking.
Exceptional communication and interpersonal skills.
Resilient and adaptable, comfortable operating in a fast-paced, pre-launch environment.
Entrepreneurial mindset with a “no task too small” attitude.
Proven, hands-on experience running paid digital/performance media campaigns directly across multiple markets.
Experience producing always-on content and managing PR/influencer relationships.
Broad marketing capability spanning brand strategy, content, performance marketing, PR, and data & analytics.
Experience with CRM/marketing automation platforms, admissions or lead-nurture marketing, and website conversion optimisation.
Comfortable owning a marketing budget and KPI reporting across multiple markets.
Excellent stakeholder management skills.
Comfortable operating in a fast-moving, matrixed environment.
Minimum 5-8 years’ experience, ideally marketing premium products or long-consideration, high-trust purchase categories.
Experience launching or growing a brand across Europe, Latin America and/or Australasia.

Skills

Brand strategy
Content creation
Performance marketing
PR
Data & analytics
CRM
Marketing automation
Website conversion optimisation
Paid digital media
Social media management
Influencer marketing
Stakeholder management

Location

Global

Work Type

Fixed-term contract

Experience Level

5-8 years

About the Company

Inspired Education is the leading global group of premium schools with 126 premium private schools in 28 countries.
The group utilises proven educational practices from around the world, ensuring over 95,000 students receive a world-class learning experience.
Founded in 2013, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices.
The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and development.
In 2023, Inspired was recognised as one of the UK's top 10 highest-value private companies.

Equal Opportunity

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment.
Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.