About the Role
Join HCF on a 12-month contract to grow the Life Insurance and diversified product portfolio through integrated marketing strategies that deliver value for members and the business.
Responsibilities
- Develop, drive, and execute marketing strategies for Life Insurance and diversified products.
- Collaborate with Brand, Media, Digital, Member Marketing, and Product teams.
- Deliver integrated marketing campaigns to drive product awareness, consideration, and acquisition.
- Shape go-to-market strategies and influence investment decisions.
- Execute marketing initiatives across paid and owned channels.
Requirements
- Experience developing and delivering integrated marketing campaigns across digital and offline channels.
- Strong stakeholder management skills with the ability to influence cross-functional teams.
- Experience using data, customer insights, and performance reporting to optimize marketing effectiveness.
- Proven commercial acumen and a results-driven mindset.
- Excellent project management and relationship-building skills.
- Experience working in regulated environments.
- Ability to manage multiple priorities in a fast-paced setting.
Skills
- Marketing strategy
- Integrated campaign management
- Stakeholder management
- Data analysis
- Performance reporting
- Project management
- Commercial acumen
Work Type
- 12-month max term contract
- Flexible working arrangements
Education Level
- Tertiary qualifications in marketing, communications, advertising, or a related discipline
Benefits
- 50% subsidy on HCF hospital and/or extras cover
- Family-friendly certified employer
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs
- Discounts on HCF products including life, pet, and travel insurance
- Discounts at Fitness First gyms
- Discounts on eyecare products
- Professional development opportunities including workshops and mentorship programs
About the Company
- Australia's largest not-for-profit health fund.
- Covers 2 million members with health, life, travel, and pet insurance.
- Purpose is to make healthcare understandable, affordable, high quality, and member-centric.
Equal Opportunity
- HCF is committed to maintaining an inclusive and collaborative work environment.
- Workplace is welcoming and safe for all employees irrespective of age, ethnicity, cultural or spiritual background, gender identity, disability, education, or socio-economic status.
