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About the Role
Adyen is seeking a data-driven and collaborative Digital Marketing Manager for its Tokyo office. This role focuses on driving customer acquisition through targeted digital marketing campaigns across owned, earned, and paid channels, reporting to the Digital Marketing Lead APAC and Marketing Team Lead Japan.
Responsibilities
- Build the entire digital marketing strategy and operational excellence in the Japan market.
- Plan, set up and optimize digital marketing campaigns to achieve marketing generated pipeline generation goals.
- Drive GEO/SEO efforts to increase organic traffic through search query research and webpage optimization.
- Optimize landing pages for digital campaigns, including contact forms, to maximize conversion rates through A/B testing.
- Handle local paid media advertising (SERP and display) through direct deals and/or agencies.
- Manage digital agency relationships, including campaign briefing, communication, media plan challenges, optimization, budget allocation, and evaluations.
- Manage email campaigns using marketing automation tools to nurture prospect leads.
- Leverage analytics tools to determine campaign effectiveness across all channels and manage tags to track website traffic data.
- Collaborate with global marketing, APAC digital marketing, Japan marketing, and Japan commercial teams to optimize digital campaigns.
Requirements
- 5+ years of experience in a digital marketing role in the B2B tech industry focused on driving net new customer acquisition.
- Japanese SEO experience.
- Technical SEO experience with knowledge of CSS, HTML, and JavaScript.
- Capability to create, modify, and manage web pages using CMS such as Contentful.
- Hands-on experience running Google Ads campaigns, including tCPA optimization, budget management, and performance reporting.
- Experience in using GA4, Search Console, Ahrefs, Marketo, Salesforce, and Looker Studio.
- Agency relationship management experience.
- Adaptive to a fast-paced work environment with cross-national collaboration.
- Ability to travel domestically and internationally (20% or more).
Skills
- B2B digital marketing
- Revenue-based goals
- GEO/SEO
- Search query research
- Webpage optimization
- A/B testing
- Paid media advertising
- SERP
- Display advertising
- Email marketing
- Marketing automation
- Analytics tools
- Tag management
- Fintech experience (plus)
- GEO experience (huge plus)
- CSS
- HTML
- JavaScript
- CMS (Contentful)
- Web page localization
- TMS (Smartling) (plus)
- Optimizely
- Google Ads
- GA4
- Search Console
- Ahrefs
- Marketo
- Salesforce
- Looker Studio
Location
- Tokyo
Work Type
- Office-first
- Full-time
Experience Level
- 5+ years
About the Company
- Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, making it the financial technology platform of choice.
- At Adyen, everything is engineered for ambition.
- Teams are provided an environment with opportunities for success, backed by the culture and support to ensure they can own their careers.
- Adyen is motivated by individuals who tackle unique technical challenges at scale and solve them as a team.
- Adyen delivers innovative and ethical solutions that help businesses achieve their ambitions faster.
Equal Opportunity
- Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum.
- Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours.
- No matter who you are or where you're from, we welcome you to be your true self at Adyen.
- Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Adyen encourages you to reconsider and apply.
- We look forward to your application!