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About the Role

We are seeking a Growth Marketing Specialist to join a tech client project, focusing on user insights, journey shaping, and CRM/mobile strategies to drive impact and growth.

Responsibilities

• Manage a scalable marketing communications platform through strategic and data-led CRM programs and product feature roll-outs.
• Plan and develop a monthly content calendar (push notifications, email, in-app), including managing a process for content suggestions from internal stakeholders.
• Act as project manager and collaborate with internal teams on content creation, including message positioning, asset creation, target group development, and engineering requirements.
• Own the end-to-end process for push notifications, emails, and in-app communications from inception to deployment.
• Manage deployment, including setting up messages, creating target lists, QA testing, and scheduling communication pushes.
• Report on performance metrics, including click-through rates and down-funnel metrics impact, and collaborate with the analytics team on reporting KPIs.
• Effectively manage stakeholder expectations and meet key deadlines.

Requirements

• BA/BS degree, or equivalent relevant work experience.
• 5+ years of experience in email, push notification, in-app marketing, CRM, or marketing campaign management.
• Experience working in high-growth, technology-led matrix organizations, ideally with fintech exposure.
• Experience with mobile app and growth marketing/hacking is desired.
• Experience with CRM marketing technology is preferred.
• Previous experience using SQL for growth and marketing analytics.
• Ability to clearly coordinate and provide information to cross-functional teams.
• Data-driven approach, capable of converting data into business decisions and campaign optimizations.
• Critical thinker, using logic and reasoning to identify strengths and weaknesses of alternative solutions.
• Ability to independently start projects, be agile, and adapt quickly to changes.
• Proven ability to balance multiple priorities and strong attention to detail.
• Exceptional analytical, project, and stakeholder management skills.
• Copywriting skills are desired.
• Exceptional verbal and written English communication and presentation skills.
• Ideally fluent in another Asian language to support JAPAC projects.

Skills

• CRM
• Mobile App Marketing
• Growth Marketing
• SQL
• Data Analysis
• Project Management
• Stakeholder Management
• Copywriting
• Communication

Experience Level

• 5+ years

Education Level

• BA/BS degree or equivalent experience

About the Company

• Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up.
• Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.