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About the Role

We are looking for a Global CRM Manager-Campaigns to own the ideation, execution, and continuous optimization of global CRM campaigns across both B2C and B2B. This is an execution-focused role where you will lead the end-to-end delivery of ad hoc, commercial, and cross-market campaigns, while also acting as the CRM expert who enables local teams to execute with quality and consistency. With support from the Technical CRM Manager, you will also own global B2B CRM execution end-to-end, including optimizing triggered communications and product improvements such as onboarding and lifecycle comms.

Responsibilities

Lead ideation, creation, localization, approval, and deployment of global CRM campaigns across B2C and B2B
Own B2B CRM campaign execution end-to-end, including recurring/triggered comms
Partner with Product Marketing and Lifecycle teams to align campaigns with broader company strategy
Provide CRM expertise, training, playbooks, and best-practice frameworks to enable scalable campaign execution across markets
Act as CRM advisor to local teams, ensuring alignment with CRM strategy and operational standards
Provide Braze and SFMC subject-matter expertise to upskill local marketers and drive optimal tool usage
Continuously improve CRM ways of working, briefing processes, and operational workflows
Identify recurring challenges and opportunities for automation or standardization and work with the Sr. Automation Manager to mitigate them
Drive improvements that reduce deployment risk and increase delivery speed

Requirements

Extensive experience in CRM campaign management, ideally across both B2C and B2B contexts
Hands-on experience with both Braze and SFMC — comfortable building and deploying campaigns in each platform, not just directing others
Experience building enablement materials (playbooks, training) for distributed/local marketing teams
Strong QA/governance instincts — comfortable owning quality standards under time pressure
Excellent stakeholder management across global and local teams
Experience operating in a B2B CRM context (account-based comms, profession-based lifecycles)
Experience partnering with UXR or Product Research teams on survey/interview deployment
Project management experience with tools like Asana
Send us your CV in English
Please carefully read everything we have written above
Please also check our website and international media in order to get a good overview of Too Good To Go
Only accept applications coming through our platform
No CV or Cover Letter will be accepted by email or LinkedIn direct messaging

Skills

CRM campaign management
Braze
SFMC
Project management

Location

Copenhagen
Berlin

Work Type

Hybrid working

Experience Level

Extensive experience in CRM campaign management

Benefits

Hybrid working from our great offices, at home or abroad
Extra parental leave and days off beyond local legislation
Option to take an extra week of unpaid leave
Health insurance and pension plans (subject to country of employment)
Additional days off for significant life events
Regular social events like summer and winter parties
Coffee, snacks and fully-equipped kitchens
Get to know our community with a monthly free Surprise Bag
Paid volunteer time through our Shareback volunteering programme
Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

About the Company

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.
Because more than 1/3 of the food produced in the world is wasted, which has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss!
As the world’s largest food waste fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it.
We are a certified B Corporation and our mission is to inspire and empower everyone to take action against food waste, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste.
We’re growing fast, with our community of 120 million users in 21 countries saving more than 500 million meals from going to waste.
Our values: We Win Together, We Raise the Bar, We Keep It Simple, We Build A Legacy, We Care.
A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
Working alongside an international community of users, partners and 1,200+ colleagues across 21 countries that are on the same important mission.
Personal and professional development opportunities in a fast-paced scale-up environment.
An inclusive company culture where you can bring your authentic self to work.
A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.
We want to inspire and empower everyone to fight food waste together.
We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

Equal Opportunity

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.
If you need reasonable accommodation at any point in the application or interview process, please let us know.