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About the Role
We are seeking a Social Media Marketer to ensure Starknet maintains a consistent, clear, and credible presence across its core social channels. This role is part of the GTM team, reporting to the Marketing Lead, and focuses on developing a strong brand voice, creating compelling content from technical information, and building brand recognition through consistent social engagement.
Responsibilities
- Own and manage Starknet's and Starknet Foundation's social channels (X, blog, LinkedIn, Telegram), ensuring high-quality posting and engagement.
- Translate marketing strategy, ecosystem narratives, and campaign direction into clear, on-brand content for diverse audiences.
- Manage the social content calendar and internal requests, utilizing project management tools.
- Serve as the primary contact for ecosystem social activity, managing partner requests and highlighting key moments.
- Develop and implement channel-specific posting strategies that blend planned content with real-time engagement.
- Monitor conversations, trends, and sentiment in the crypto space, using performance data to refine content and strategy.
- Engage directly with the community by responding, contextualizing, and escalating issues.
- Collaborate with GTM, Growth, Product, and other teams to align social execution with Foundation priorities.
- Contribute to shaping and evolving Starknet's brand voice on social media.
Requirements
- Deep understanding of Starknet's market position, strengths, and trade-offs, with the ability to communicate them credibly to non-crypto audiences.
- Strong, informed opinions on effective social media marketing for crypto brands, with sound judgment.
- 3+ years of hands-on social media marketing experience, preferably in the crypto/web3 sector.
- Solid working knowledge of blockchain and DeFi fundamentals (AMMs, staking, governance, lending, L2 landscape) to engage technical audiences.
- Versatile writing skills to translate complex ideas into content for various audiences.
- Experience managing social channels in dynamic environments, including reactive posting and real-time engagement.
- Proficiency with social analytics and monitoring tools to inform content and channel decisions.
- Highly organized and reliable, capable of managing multiple tasks and details.
- Ability to work independently while maintaining collaboration and coordination with the team.
- Comfortable being a visible brand representative, including hosting Spaces, replying from the account, and active engagement on X (formerly Twitter).
Skills
- Social Media Marketing
- Content Creation
- Content Strategy
- Community Engagement
- Project Management
- Social Analytics
- Brand Voice Development
- Blockchain Fundamentals
- DeFi Fundamentals
- Writing
- Real-time Engagement
- Reactive Posting
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- 3+ years
About the Company
- Starknet is a decentralized ZK-rollup built by StarkWare Industries.