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About the Role
This Account Manager role will support the development, production, and launch of Happy Meal kits across multiple markets globally for McDonald's UK. The role involves creating exciting, innovative, and inspiring activations to enhance the Happy Meal experience for kids and families, potentially partnering with major licensors.
Responsibilities
- Deliver market-leading integrated promotions from strategic positioning to concept to design to implementation to evaluation.
- Work with major names in the Kid’s industry including; Universal, Warner Bros & Mattel.
- Work on the retail experience for each campaign and the general family experience in McDonald’s restaurants.
- Oversee all aspects of these projects including development of new creative.
- Develop strong relationships with McDonald’s Client Partners.
- Demonstrate a solid understanding of the Informal Eating Out (IEO) Sector (particularly Kids & Family), in order to apply insight and understanding to positively impact the McDonald’s business.
- Ensure all projects are managed effectively and completed on time, in budget and in line with strategic objectives & proposition.
- Work with Strategy and Licensing teams to drive the development of campaigns within and outside of the marketing calendar.
- Engage in and support the Happy Meal brand planning and calendar planning processes development and implementation to deliver incremental proactive value-adding projects.
- Ensure all campaigns live and breathe the strategic proposition developed with Strategy and McDonald’s – as well as the Global Family strategy.
- Effectively communicate across the team, maintaining a motivating and positive environment and ensuring outstanding teamwork.
- Manage and report day-to-day costs of projects through effective financial planning, forecasting and management.
- Work alongside other departments internally to develop and assess inventive suggestions and solutions for promotions that are in keeping with the client’s objectives.
- Develop a ‘good eye’ for what works creatively and be able to advise accordingly.
Requirements
- Proven ability to deliver integrated campaigns.
- Solid experience of working with a creative development and suppliers.
- Good business and financial acumen.
- An appreciation of great creative work and the ability to judge accordingly with research and data at the heart of it.
- Excellent time management, organisation, people and project management skills.
- To be an enthusiastic team member.
- Excellent communication skills.
- A collaborative attitude.
- A process-driven mind-set – able to work within guidelines and to tight timelines.
- Experience working on partner programmes and/or toy development would be beneficial.
Skills
- Passion for Kids and Family Marketing
- Experience with similar brands
- Creative development
- Supplier management
- Financial planning
- Forecasting
- Project management
- Teamwork
- Communication
- Collaboration
- Process-driven mindset
Location
- UK
Work Type
- Hybrid
About the Company
- tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands.
- With 1,200+ employees across 26 countries, tms offers solutions from inspiration and innovation to category management and delivery.
- Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, tms engages with over 110 million customers every single day for its clients.
- tms fosters a culture of inclusion and belonging, aspiring to be ever-evolving.
- tms believes in preparing, developing, training, and investing in its people to help them achieve their goals and take on future challenges.