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About the Role

Product Marketing sits at the intersection of Product, Marketing, Sales and Customer Success. You will become the voice of the market inside nShift, bringing together customer insight, competitive intelligence and market trends to shape our go-to-market strategy and commercial messaging. You'll translate product capabilities into compelling customer value, develop differentiated messaging, create engaging product and customer content, and ensure every product has a clear and consistent story throughout its lifecycle. This is a strategic individual contributor role with broad exposure across the business and the opportunity to influence how one of the world's leading delivery management platforms is positioned in the market.

Responsibilities

Be the voice of the market by developing a deep understanding of buyers, customers, competitors and industry trends.
Inform Product, Marketing and Sales using customer insight, market research, win/loss analysis and competitive intelligence.
Define product value by partnering with Product Management to translate product capabilities into clear customer outcomes and differentiated value propositions.
Develop messaging that helps buyers understand the importance of our products.
Develop and execute go-to-market strategies for products, ensuring successful introduction, understanding and adoption.
Create and maintain product messaging and customer-facing content including blogs, webinars, customer stories, presentations, and thought leadership.
Work with customers, partners and internal experts to present real customer outcomes.
Build customer advocacy by partnering with Customer Success and Marketing to identify customer success stories, speakers and case studies.
Monitor the market by tracking competitors, emerging technologies, AI developments and changing buyer behaviour.
Identify opportunities that strengthen nShift's positioning and keep messaging relevant.
Leverage AI to accelerate research, competitive analysis, content development and market insight.
Communicate how AI is transforming delivery management and ecommerce.
Continuously improve Product Marketing operations.
Measure and optimize product adoption, content engagement, competitive performance, pipeline influence and market feedback.
Use insight and data to strengthen messaging, go-to-market effectiveness and product adoption.

Requirements

5+ years' experience in Product Marketing, Solutions Marketing or Product Management within relevant technologies, or retail, supply chain, carrier businesses.
Proven experience developing product positioning, value propositions and go-to-market strategies.
Excellent storytelling and writing skills with the ability to simplify complex technology into compelling customer value.
Experience creating product content including blogs, customer stories, webinars, presentations, product pages and sales messaging.
Strong customer focus with experience conducting customer interviews, gathering market insight and translating feedback into commercial messaging.
Experience analysing competitors, market trends and buyer behaviour to strengthen positioning and identify opportunities.
Experience with AI both in the role and how it is transforming delivery management.
Comfortable working independently while collaborating across Product, Marketing, Sales and Customer Success.
Experience with CRM and marketing platforms such as Salesforce, HubSpot and AI productivity tools.
Relevant degree and practical experience.
Naturally curious and enjoy understanding markets, customers and what makes products successful, then evangelising the nShift story.
Combine strategic thinking with a practical, hands-on approach.
Equally comfortable interviewing customers, writing a webinar abstract, analysing competitors or developing a value proposition.
Enjoy collaborating across teams, influencing without authority and bringing people together around a common commercial story.
Excellent communicator who can make complex ideas simple, always keeping the customer and their business outcomes at the centre of every message.
Passionate about helping great products succeed by ensuring customers understand the value they create.

Skills

Product Marketing
Solutions Marketing
Product Management
Go-to-market strategy
Messaging development
Content creation
Customer insight gathering
Market research
Competitive analysis
Storytelling
Writing
AI
CRM
Salesforce
HubSpot
AI productivity tools

Work Type

Hybrid

Experience Level

5+ years

Education Level

Relevant degree

About the Company

nShift is the leading global provider of cloud delivery management solutions (SaaS).
We enable the frictionless shipment and return of almost one billion shipments across 190 countries each year.
Headquartered in London and Oslo with over 500 employees across offices in Sweden, Finland, Norway, Denmark, the United Kingdom, Poland, the Netherlands, Belgium, and Romania.
Our software is used by many of the world leading e-commerce, retail, manufacturing, and 3PL shippers.
We have over 1000 carriers integrated into our platform.
As ecommerce, AI and changing buyer expectations continue to reshape the market, we're looking for a Product Marketing Manager to help customers understand the value of our products and ensure nShift continues to stand out in competitive market.

Equal Opportunity

At nShift, we believe in embracing diversity in all forms and fostering an inclusive environment for everyone, which we believe is essential for our continued success.
We're an equal opportunity employer, meaning all applicants will receive consideration for employment without regard to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity, or disability status.