Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Build personalized web experiences that help users find the right path through conversion funnels. Tailor user journeys based on user intent, channel, and campaign data using React, Next.js, and edge environments. Integrate with CMS, work with experimentation frameworks, and use AI tools to enhance design, development, and testing workflows. Collaborate with machine learning, product, and design teams to deliver fast, relevant experiences, while maintaining strong Core Web Vitals and ensuring personalization layer reliability.

Responsibilities

Build and maintain personalized landing pages and funnel steps using React, TypeScript and Next.js
Work across frontend and infra tasks, including Cloudflare Workers, cache rules and Vercel Edge functions
Integrate dynamic content and variations coming from our CMS
Implement and validate A/B tests with Statsig, ensuring clean tracking and test integrity
Ensure strong performance on mobile and desktop, focusing on Core Web Vitals and low latency personalization
Implement and monitor frontend performance and error tracing using tools like Sentry and Honeycomb
Work with SSR and modern rendering patterns in Next.js to balance performance, caching and personalization
Use AI tools to speed up development, UI building and content workflows
Work closely with product, machine learning and design teams to shape new personalized experiences
Own features end to end, from design to rollout, monitoring and iteration

Requirements

Comfortable working in a fast moving, experimentation focused environment and using AI tools to increase speed and quality
Solid experience with React, TypeScript and modern frontend development, including strong debugging skills across frontend and infra logic
Hands on experience with Next.js and edge runtimes like Vercel Edge or Cloudflare Workers
Good understanding of caching strategies and how they affect personalization and performance
Experience with web performance and frontend monitoring, including Core Web Vitals, Sentry, Honeycomb or similar tools
Experience writing and maintaining tests at different levels, including unit, integration and end to end
Experience integrating with a CMS, for example Contentful or Builder.io
Experience with A/B testing frameworks (e.g. statsig, optimizely)
Familiarity with analytics platforms like GA4 or Snowplow

Skills

React
TypeScript
Next.js
Cloudflare Workers
Vercel Edge functions
CMS integration
Statsig
Core Web Vitals
Sentry
Honeycomb
SSR
AI tools
A/B testing
GA4
Snowplow

Location

Toronto, ON

Work Type

Hybrid
Full-time

Salary/Compensations

$122,745—$132,745 CAD

Benefits

Box Discount - 75% off weekly HelloFresh and Chefs Plate meal kits
Box Discount - 50% off weekly Factor meal box
Health & Dental benefits from day 1
Health Spending Account
Unlimited access to the Headspace app
25% off GoodLife fitness memberships
RRSP matching program
Generous vacation and PTO
Parental leave top-up program
Career progression support
Continued learning investment
Team socials
Engaging company days

About the Company

Conversions Tech empowers meal brands to achieve ambitious growth targets through a seamless and high-performing conversion funnel.
Part of the Growth Alliance, driving the next chapter of growth for HelloFresh group by powering marketing with advanced MarTech capabilities and product innovation.
Focuses on (re) acquisition, conversion optimization, and data-driven growth strategies.

Equal Opportunity

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.
We are actively seeking to fill this position.