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About the Role

DR. VIVIEN KARL is a fast-growing Berlin startup disrupting the intimate care market with natural, science-based, and aesthetic products. The existing customer segment is crucial for growth, and we seek an experienced CRM professional to lead it strategically and operationally, managing a working student and shaping customer communication.

Responsibilities

End-to-end CRM responsibility: strategy, operational execution, and continuous development across owned channels (email, WhatsApp, print mailings).
Build, test, and optimize lifecycle flows (cross-sell, replenishment, winback) to enhance customer loyalty and lifetime value.
Develop targeted campaigns and newsletters from concept to delivery, including copy, technical implementation, and A/B testing in Klaviyo.
Manage customer segmentation based on behavioral and transactional data (e.g., RFM), identify potential, quantify it, and develop proactive reactivation campaigns.
Measure performance through cohort, churn, and CLV/CAC reporting and analysis, deriving actionable insights.
Lead and develop a working student, assigning tasks, providing feedback, and building the team.
Collaborate closely with the Performance Marketing team and founders, actively sharing insights.

Requirements

Completed degree (Business Administration, Marketing, or similar) and at least 3 years of experience in CRM, Lifecycle, or Retention Marketing, preferably in a D2C or e-commerce environment.
Proficiency in Klaviyo and Shopify, including flows, segmentation, dynamic content, A/B testing, deliverability, and reporting.
Analytical thinking with a strong affinity for numbers, translating data into decisions; experience with cohort, retention, and CLV analysis.
Strategic and hands-on approach: developing roadmaps and executing them.
Experience with AI and automating repetitive operational processes.
Excellent communication and writing skills with a focus on conversion-driven copy.
Ambition, drive, entrepreneurial thinking, and a high sense of responsibility.
Solution-oriented, independent work style with a 'Can Do' mentality adaptable to a growing environment.
Very good written and spoken German and English (C2 level).

Skills

CRM
Customer Retention
Lifecycle Marketing
Klaviyo
Shopify
Segmentation
A/B Testing
Data Analysis
Reporting
Performance Marketing
AI
Automation
Copywriting
Team Leadership

Location

Berlin

Work Type

Remote (primary residence Berlin)
Flexible working hours

Experience Level

3+ years CRM/Lifecycle/Retention Marketing
First leadership experience is a plus

Education Level

Completed degree (Business Administration, Marketing, or similar)

Benefits

Independent CRM responsibility with significant creative freedom.
Dynamic environment where work directly impacts revenue and customer loyalty.
Small, ambitious team with open feedback culture and direct communication.
Influence on the company's strategic direction through close collaboration with founders.
Part of a young startup team valuing fun, performance, and shared learning.
Urban Sports Club membership.

About the Company

DR. VIVIEN KARL is a young, fast-growing Berlin startup disrupting the intimate care market with natural, science-based, and aesthetic products.

Equal Opportunity

All applications will be treated confidentially and in accordance with data protection regulations.