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About the Role

DR. VIVIEN KARL is a fast-growing Berlin startup disrupting the intimate care market with natural, science-based, and aesthetic products. The existing customer segment is crucial for growth, and we seek an experienced CRM professional to lead it strategically and operationally, managing a working student and shaping customer communication.

Responsibilities

• End-to-end CRM responsibility: strategy, operational execution, and continuous development across owned channels (email, WhatsApp, print mailings).
• Build, test, and optimize lifecycle flows (cross-sell, replenishment, winback) to enhance customer loyalty and lifetime value.
• Develop targeted campaigns and newsletters from concept to delivery, including copy, technical implementation, and A/B testing in Klaviyo.
• Manage customer segmentation based on behavioral and transactional data (e.g., RFM), identify potential, quantify it, and develop proactive reactivation campaigns.
• Measure performance through cohort, churn, and CLV/CAC reporting and analysis, deriving actionable insights.
• Lead and develop a working student, assigning tasks, providing feedback, and building the team.
• Collaborate closely with the Performance Marketing team and founders, actively sharing insights.

Requirements

• Completed degree (Business Administration, Marketing, or similar) and at least 3 years of experience in CRM, Lifecycle, or Retention Marketing, preferably in a D2C or e-commerce environment.
• Proficiency in Klaviyo and Shopify, including flows, segmentation, dynamic content, A/B testing, deliverability, and reporting.
• Analytical thinking with a strong affinity for numbers, translating data into decisions; experience with cohort, retention, and CLV analysis.
• Strategic and hands-on approach: developing roadmaps and executing them.
• Experience with AI and automating repetitive operational processes.
• Excellent communication and writing skills with a focus on conversion-driven copy.
• Ambition, drive, entrepreneurial thinking, and a high sense of responsibility.
• Solution-oriented, independent work style with a 'Can Do' mentality adaptable to a growing environment.
• Very good written and spoken German and English (C2 level).

Skills

• CRM
• Customer Retention
• Lifecycle Marketing
• Klaviyo
• Shopify
• Segmentation
• A/B Testing
• Data Analysis
• Reporting
• Performance Marketing
• AI
• Automation
• Copywriting
• Team Leadership

Location

• Berlin

Work Type

• Remote (primary residence Berlin)
• Flexible working hours

Experience Level

• 3+ years CRM/Lifecycle/Retention Marketing
• First leadership experience is a plus

Education Level

• Completed degree (Business Administration, Marketing, or similar)

Benefits

• Independent CRM responsibility with significant creative freedom.
• Dynamic environment where work directly impacts revenue and customer loyalty.
• Small, ambitious team with open feedback culture and direct communication.
• Influence on the company's strategic direction through close collaboration with founders.
• Part of a young startup team valuing fun, performance, and shared learning.
• Urban Sports Club membership.

About the Company

• DR. VIVIEN KARL is a young, fast-growing Berlin startup disrupting the intimate care market with natural, science-based, and aesthetic products.

Equal Opportunity

• All applications will be treated confidentially and in accordance with data protection regulations.