About the Role
We are looking for a Media Operations Manager to oversee the daily management of paid media activities across a diverse, cross-platform portfolio. This role involves driving digital advertising campaigns for well-known brands, planning, optimizing, and reporting on campaigns across platforms like Google, YouTube, Meta, TikTok, and Amazon to reach global families. This is an opportunity to shape the global advertising operations of a leading YouTube publisher.
Responsibilities
- Plan, implement, optimize, and report on all paid media activities, including Google Ad Manager, Google Ads, Meta, TikTok, and Amazon.
- Manage multiple concurrent campaigns while ensuring clear and consistent updates for internal stakeholders.
- Manage budgets end-to-end, including forecasting, reconciliation, and reallocation.
- Utilize data to inform decision-making and provide actionable recommendations for digital advertising strategies.
- Monitor industry trends, including ad buying and new ad products, and adapt activities accordingly.
- Identify and implement efficient operating practices and new tools to enhance team performance.
- Contribute to the company's global strategic initiatives in collaboration with other teams.
- Work closely with the marketing team to execute paid media campaigns, provide feedback on creative, share best practices, and measure campaign delivery against business goals.
Requirements
- Proven experience running YouTube Partner Sales campaigns in Google Ad Manager and biddable campaigns across Google Ads, with a strong understanding of trafficking and analytics workflows.
- At least 1-2 years of experience managing Facebook and TikTok ads, including campaign setup, optimization, pixel tracking, and custom audience segmentation.
- Relevant experience in creating media plans and RFPs for digital video paid media campaigns.
- Experience delivering excellent client service, managing campaigns from brief to execution, and creating post-campaign presentations.
- Ability to support the Global Sales team as an advisory, planning, and execution resource for paid media.
- Strong understanding of performance advertising principles, attribution methods, and customer-journey analysis.
- Comfortable with data dashboard tools and integrating data from multiple ad platforms.
- Ability to report performance clearly and accurately using tools like Excel, Tableau, or Data Studio.
- Ability to manage accounts autonomously with strategic thinking and financial responsibility.
- Collaborative and communicative, able to contribute a distinct point of view in discussions.
Skills
- Google Ad Manager
- Google Ads
- Meta Ads
- TikTok Ads
- Amazon Ads
- Paid Social
- Media Planning
- RFP creation
- Client Service
- Performance Marketing
- SEM
- Attribution Methods
- Customer Journey Analysis
- Web Analytics
- Data Dashboard Tools
- Excel
- Tableau
- Data Studio
- Communication
- Collaboration
Location
- London, UK
Work Type
- Office based
- Full-time
Experience Level
- 1-2 years experience in paid social
- Experience running YouTube Partner Sales campaigns
- Experience running biddable campaigns across Google Ads
Benefits
- Free Private Healthcare
- Enhanced Maternity and Paternity leave
- Matched 5% pension scheme
- Free yoga/fitness wellbeing classes
- Free weekly lunch
- Friday drinks @ 4pm
About the Company
- Moonbug Entertainment is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow, with brands like CoComelon and Blippi.
- Moonbug aims to make its entertaining and enriching content accessible on over 150 video platforms globally and is a leader in pre-school music and audio experiences on 100+ audio platforms.
- Moonbug brands extend beyond screens to include streaming music, toys, games, books, live events, and theme park exhibits.
- Moonbug is part of Candle Media, a creator-friendly home for high-quality brands and franchises, focused on accelerating growth through content, community, and commerce.
