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About the Role

Join the Coca-Cola Company and become a part of our inspiring brand strategies. We are seeking a creative, innovative, and inspirational Brand Manager to refresh the world. This role requires a high level of collaboration with various stakeholders, including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

Responsibilities

Lead brand business diagnosis, strategy proposal, core business growth & new innovation pipeline development, campaign planning/execution, and market operation execution.
Lead the future product pipeline to deliver sustainable revenue and profit by closely working with related functions.
Collaborate with Contents/End to End Experience/Agencies to deliver disruptive consumer experiences/communication/promotion to grow the Brand.
Develop commercial plans by closely working with franchise operations, channel teams, and Bottling partners.
Proactively manage P/L for positive impact on System Economics by proposing cost reductions, efficiency improvements, and package & channel mix enhancements.
Work closely with the Global Sparkling Flavors community to ensure local market dynamics are reflected in global strategy development and synergize with other markets for enterprise-wide contribution.
Manage marketing budget in alignment with brand strategy and productivity guidelines.

Requirements

Brand management / Marketing experience with big and/or global brands and/or emerging local brands.
Proven experience in leading business with holistic consumer marketing experience.
Holistic market/business diagnostics to identify key issues.
Consumer in-depth insight identification.
Brand growth strategy development.
Innovation (business model, new product development).
Campaign design/development, communication/creative development.
Proven track record of leading complex projects with multiple senior stakeholders.
Global communication skill.
Fluent verbal and written English.

Skills

Agile
AI Concepts
Audience Engagement
Brand Strategy
Creative Strategies
Data Insights
Data Strategies
Design
Design Thinking
Experimentation
Ideas Generator
Influencer Marketing
Market Segmentation
Negotiation
Omnichannel Interactions
Portfolio Strategies
Revenue Growth Management
Social Media
Storytelling
Sustainability
System Economics
User Experience (UX) Design

Location

Japan
Tokyo

Work Type

Full-time

Experience Level

Brand management / Marketing experience with big and/or global brands and/or emerging local brands
Proven experience in leading business with holistic consumer marketing experience
Proven track record of leading complex projects with multiple senior stakeholders

About the Company

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886.
Our portfolio represents over 250 products with some of the most popular brands in the world.
We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
We translate global strategy into local consumer based execution through collaborating with the multicultural team.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.