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About the Role
Join the Coca-Cola Company and become a part of our inspiring brand strategies. We are seeking a creative, innovative, and inspirational Brand Manager to refresh the world. This role requires a high level of collaboration with various stakeholders, including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.
Responsibilities
- Lead brand business diagnosis, strategy proposal, core business growth & new innovation pipeline development, campaign planning/execution, and market operation execution.
- Lead the future product pipeline to deliver sustainable revenue and profit by closely working with related functions.
- Collaborate with Contents/End to End Experience/Agencies to deliver disruptive consumer experiences/communication/promotion to grow the Brand.
- Develop commercial plans by closely working with franchise operations, channel teams, and Bottling partners.
- Proactively manage P/L for positive impact on System Economics by proposing cost reductions, efficiency improvements, and package & channel mix enhancements.
- Work closely with the Global Sparkling Flavors community to ensure local market dynamics are reflected in global strategy development and synergize with other markets for enterprise-wide contribution.
- Manage marketing budget in alignment with brand strategy and productivity guidelines.
Requirements
- Brand management / Marketing experience with big and/or global brands and/or emerging local brands.
- Proven experience in leading business with holistic consumer marketing experience.
- Holistic market/business diagnostics to identify key issues.
- Consumer in-depth insight identification.
- Brand growth strategy development.
- Innovation (business model, new product development).
- Campaign design/development, communication/creative development.
- Proven track record of leading complex projects with multiple senior stakeholders.
- Global communication skill.
- Fluent verbal and written English.
Skills
- Agile
- AI Concepts
- Audience Engagement
- Brand Strategy
- Creative Strategies
- Data Insights
- Data Strategies
- Design
- Design Thinking
- Experimentation
- Ideas Generator
- Influencer Marketing
- Market Segmentation
- Negotiation
- Omnichannel Interactions
- Portfolio Strategies
- Revenue Growth Management
- Social Media
- Storytelling
- Sustainability
- System Economics
- User Experience (UX) Design
Location
- Japan
- Tokyo
Work Type
- Full-time
Experience Level
- Brand management / Marketing experience with big and/or global brands and/or emerging local brands
- Proven experience in leading business with holistic consumer marketing experience
- Proven track record of leading complex projects with multiple senior stakeholders
About the Company
- Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886.
- Our portfolio represents over 250 products with some of the most popular brands in the world.
- We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
- We translate global strategy into local consumer based execution through collaborating with the multicultural team.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.