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About the Role

Deutsche Bank Wealth Management Germany is built on a market-leading platform with a global network, broad product breadth and high strategic relevance within the Group. We serve affluent clients, entrepreneur families and family offices with the clear ambition to further expand our leading position in the German market and realize significant growth. As Marketing Manager, you take on a central role in our Wealth Management Marketing team. You develop clear messaging frameworks, translate them into effective creative briefings and ensure that these result in compelling communication across email, digital journeys, landing pages, advertising and modern content formats. You combine strategic marketing understanding with operational excellence: you think from client needs and platform logic, work hypothesis- and data-based, and consistently optimize content, journeys and digital touchpoints for impact, conversion and the quality of the client experience.

Responsibilities

Develop messaging frameworks and clear client-benefit arguments for wealth-management topics, campaigns and digital communication occasions
Translate messaging into channel- and platform-specific creative briefings for email, advertising, landing pages and modern content formats
Operationalize campaign content into client-facing emails, email journeys, landing pages and other digital touchpoints — in close collaboration with CRM, Creative, Paid Media, Website, Legal and Compliance
Optimize landing pages and digital journeys with a view to conversion rate, mobile experience, user guidance and content clarity
Manage campaigns and communication measures on a hypothesis basis, use A/B tests and relevant marketing KPIs, and derive concrete optimization measures from them

Requirements

Completed a degree in marketing, business, communications or a comparable field
At least 7 years of relevant marketing experience
Ideally, have worked in a fast-growing scale-up, a successful digital company or a highly performance-oriented marketing organization
Strong experience in messaging, creative briefing development and implementing communication across email, digital platforms, advertising and content formats
Good understanding of marketing KPIs, funnel logic, conversion rate optimization, mobile optimization as well as hypothesis-based testing and A/B testing
Communicate confidently in German and English
Experience with Adobe-based CRM or marketing automation platforms is a plus

Skills

Messaging
Creative briefing development
Email communication
Digital platform communication
Advertising
Content formats
Marketing KPIs
Funnel logic
Conversion rate optimization
Mobile optimization
Hypothesis-based testing
A/B testing
German
English

Location

Germany

Work Type

Full-time
Part-time
Hybrid working

Experience Level

At least 7 years of relevant marketing experience

Education Level

Degree in marketing, business, communications or a comparable field

Benefits

Consultation in difficult life situations
Mental health awareness trainings
Health check-ups
Vaccination drives
Advice on healthy living and nutrition
PME family service
FitnessCenter Job
Flexible working
Part-time
Hybrid working
Job tandem
Extensive culture of diversity, equity and inclusion
Pension plans
Banking services
Company bicycle
Deutschlandticket

About the Company

Deutsche Bank Group strives for a culture in which we are empowered to excel together every day. This includes acting responsibly, thinking commercially, taking initiative and working collaboratively. Together we share and celebrate the successes of our people. Together we are Deutsche Bank Group. We welcome applications from all people and promote a positive, fair and inclusive work environment.

Equal Opportunity

We welcome applications from all people and promote a positive, fair and inclusive work environment.