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About the Role

As a Stakeholder Intelligence Advisor, you will provide an essential outside-in perspective by helping the organization understand, quantify, and track what's truly going on in the hearts and minds of our key stakeholders and, more importantly, why this is so. This is a role for a senior insights professional who will shape and lead insights programs to enable the SCB teams to build data-driven communication strategies. You will leverage audience insights, combining this with data across owned and earned media channels, to ensure communications objectives and business strategy are supported by data.

Responsibilities

Lead robust global quantitative and qualitative opinion research to inform communications briefs, concepts, creatives, and messages.
Conduct advertising testing of assets prior to launch and campaign pre and post evaluations.
Lead the production and maintenance of appropriate dashboards advising on relevant key metrics.
Support the exploration, development, and use cases for AI applications, e.g., synthetic audiences.
Source agnostic, leading integrated pre and post evaluations of communication campaigns, including assessments from opinion research, owned, earned, and paid media analysis, with clear and actionable recommendations.
Optimize audience segmentations where relevant to ensure teams have sharper insights for communications briefs and the media buying agency can target more effectively.
Translate data observations into insights.
Work collaboratively with internal stakeholders to ensure insights can be connected to real decisions and execution.
Contribute to building a culture of audience-first perspectives.
Engage with key stakeholders to improve trust and reputation.
Engage with a wide selection of colleagues in different countries and global teams up to VP level, and with Brand agency partners to deliver key insights.
Manage agency partners to deliver high-quality, concise, and insightful research.
Ensure agencies are aligned to corporate strategy, research objectives, and quality standards.
Oversee timelines, deliverables, and performance across agency projects.
Demonstrate effective project management of a programme of qualitative and quantitative studies; projects are completed to high quality, on time, and to budget.
Look for continuous improvement and opportunities for cost savings – both with third-party spend and within Shell processes.
Utilize technology to maximum benefit, including AI-enabled tools where relevant.

Requirements

Full-time specialist role requiring deep experience in opinion research and strategic application.
Equivalent of an Account Director level on Agency side.
Proven practitioner in B2C and/or B2B audience insights at client and/or external consultancy.
Proven experience of ability to interpret insights in the context of the relevant strategic priorities and form actionable conclusions and recommendations.
Experience of multi-source data integration and insight mining.
Ability to work autonomously on assignments, but contribute to the DII collective.
Analytical and problem-solving skills.
Problem-solving abilities, when presented with challenging or ambiguous requests.
Able to work comfortably with uncertainty and proactively address challenges.
Evidence of best practice analytical knowledge through industry associations such as the MRS or similar.
Excellent oral and written presentation skills, with the ability to share information in an insightful, simple, and visual manner.
Act as a trusted advisor and specialist on the target audience (focus on Energy Engaged Customers/Wider Society and opportunities on Staff, B2B Customers), looking for opportunities to deepen insights about these audiences.
Ability to work across multiple teams and disciplines.

Skills

Opinion research
Strategic application
B2C and/or B2B audience insights
Data integration
Insight mining
Analytical skills
Problem-solving skills
Presentation skills
Project management

Location

United Kingdom

Work Type

Regular
Full-time
Flexible working hours
Remote/mobile working

Experience Level

Experienced Professionals

Salary/Compensations

Competitive starting salary
Annual performance related salary increase

Benefits

Opportunity to develop skills
Environment valuing honesty, integrity, and respect
Balance priorities
Continuously grow transferable skills
Work at the forefront of technology, trends, and practices
Collaborate with experienced colleagues
Values-led culture
Flexible working hours
Possibility of remote/mobile working
Competitive starting salary
Annual performance related salary increase
Paid parental leave, including for non-birthing parents
Diverse and inclusive organization
Diverse career opportunities
Wide range of training and development programmes

About the Company

Shell is a vital contributor to the UK, supporting energy security, jobs and economic value.
We provide energy to fuel homes, hospitals, schools, vehicles, machinery and factories.
Our history here dates back over 125 years.
A UK-headquartered global energy leader, and leading FTSE multinational, we are active across the country’s energy system.
In the years ahead, as the UK looks to strengthen energy security and deliver its 2050 net-zero goal, Shell UK aims to play a crucial role.
We aim to be a major investor in the UK energy system by helping our customers decarbonise with a focus on transport and industry.

Equal Opportunity

Shell is an Equal Opportunity Employer.
We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel.
If you require any accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly via careers@shell.com.
We strive to ensure that our process and workplace is accessible to everyone and are dedicated to making reasonable adjustments to support your needs.