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About the Role

Motion is how our brands come alive, and we need someone to lead it. Not a finishing touch, a discipline: world-building, systems, craft, all in one person. We're looking for a Design Director, Motion who works across brand, product, experience and campaigns, and who's as comfortable defining a system as animating a frame. You'll set the principles, then turn them into machine-readable outputs that a team, or a model, can pick up and run with. AI and generative tools, especially for image and motion, sit at the centre of how you work. 3D knowledge is a big plus. Nobody's handing you a brief and walking away. We want someone who spots what's next before we ask for it, who's energised by change rather than waiting for permission to make it.

Responsibilities

Lead motion across brand, product, experience and campaigns, from identity systems to immersive, world-building work.
Define motion systems and translate them into tokens and machine-readable outputs the wider team can build on.
Bring a meticulous eye to ensure every frame is considered and every output is production-ready.
Integrate AI, generative tools and 3D thinking into everyday workflows, expanding what's possible and speeding up how we get there, without losing human judgement.
Spot opportunities and bring ideas forward proactively, rather than waiting to be briefed.
Collaborate with creative directors, strategists and technologists to turn big ideas into crafted, moving solutions.
Mentor and coach junior and mid-level designers.
Own client presentations, communicating motion rationale and the value of craft and systems thinking alike.

Requirements

A portfolio showing craft and systems thinking together, not just showreel moments.
Strong conceptual thinking, able to connect motion, brand and interaction into one coherent experience.
Fluency with AI and generative tools as part of the creative process, particularly for image and motion generation.
Comfort with ambiguity and change. You act on instinct and initiative, not instruction.
A proactive, detail-driven mindset, with a relentless pursuit of craft.

Skills

Motion design fundamentals
Translating systems into tokens or other machine-readable formats
Adobe CS Suite (After Effects)
Figma
3D software (e.g., Cinema 4D)
Technical precision in motion delivery

Location

London

Work Type

Hybrid
Flexible hours

Experience Level

6-8+ years agency experience

Benefits

Wellbeing and learning resources with budget to support your health and wellness.

About the Company

We design intelligent brand systems that help businesses get ahead. R/GA is a creative innovation company for the intelligence age, working at the intersection of brand, product, experience and technology. Change is the job. We evolve as fast as the world does, and we help our clients do the same.

Equal Opportunity

No-matter who you are, where you’re from, who you love, follow in faith, disability (or superpower) status, ethnicity or the gender you identify with (please do tell us your pronouns), you're welcome at R/GA. If you have any requests or requirements to support you throughout any interview process, please do let us know.