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About the Role

This pivotal role involves leading and optimizing Fora’s digital marketing strategy, with a focus on the website as a core commercial and conversion channel. You will shape user journeys, drive performance across campaigns, and combine creative thinking with data-driven decision-making to deliver measurable impact, working closely with the Head of Digital Marketing to drive brand visibility, audience engagement, and commercial growth.

Responsibilities

Own and manage Fora’s website, ensuring an exceptional, seamless user experience
Build and optimize landing pages for campaigns using CMS templates
Update site content including copy, imagery and campaign assets
Maintain high standards of UX, design quality and brand consistency
Monitor performance (load time, issues, site health) and drive improvements
Analyze website performance using GA4 and other tools
Track user behaviour and conversion performance across the funnel
Translate data into clear insights and actionable recommendations
Build and share regular performance dashboards and reports
Ensure accurate tracking, tagging and attribution across campaigns
Collaborate closely with digital agencies and technical partners
Ensure paid media and campaigns are fully integrated and tracked end-to-end
Coordinate SEO, technical improvements and website enhancements
Support delivery of new features, releases and optimisation initiatives
Translate marketing briefs into website builds and digital experiences
Partner with creative and content teams to keep the site fresh and on-brand
Work with CRM and marketing teams on integrations and campaign journeys
Identify opportunities to improve UX, CRO and digital journeys
Conduct regular audits across content, performance and tracking
Stay ahead of trends across digital, analytics and emerging technologies
Shape and guide digital content strategy across channels
Support organic social strategy and ensure consistent brand messaging
Ensure every digital touchpoint reflects Fora’s premium, design-led position

Requirements

Proven experience in a Digital Marketing Manager (or similar) role
Strong background in website management and optimisation
Solid understanding of PPC, paid social, SEO, email and analytics
Hands-on experience with GA4, Google Ads, Meta Ads Manager, CMS and CRM tools
Strong analytical capability—able to turn data into meaningful action
Excellent project management with the ability to manage multiple workstreams
Working with agencies or external partners
Experience with tag management or data visualisation tools
Exposure to B2B, B2C, membership or professional services environments
Relevant qualifications (e.g. CIM, DMA, Google certifications)

Skills

PPC
Paid social
SEO
Email marketing
Analytics
GA4
Google Ads
Meta Ads Manager
CMS
CRM tools
Project management
Tag management
Data visualisation

Location

Work Type

Full-time
Hybrid

Experience Level

Manager

Education Level

CIM
DMA
Google certifications

Benefits

Core working hours with flexibility
Two weeks ‘Work from Anywhere’
28 days’ annual leave + bank holidays
Your birthday off
Buy additional annual leave
5% matched pension scheme
Life assurance
Discounted gym membership
Health cash plan
Mental wellbeing support
Cycle to Work Scheme
Season Ticket Loan
25% off at Fora cafés
2 x volunteer days / year

About the Company

Fora is reimagining the workplace, creating inspiring, design-led spaces that blend hospitality, community, and wellbeing.
We have over 20 years of experience, with 60+ locations across the UK supporting 30,000+ members.
We partner with brands like Ocado, The British Fashion Council, and Pangaia.
Backed by The Office Group, Blackstone, and Brockton Capital, we are growing fast and pioneering conscious design, sustainable construction, and empowering workspaces.
We are not just shaping workplaces—we’re shaping the future of work.