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About the Role

Wavemaker UK is seeking an ambitious Research and Insight Manager to join their award-winning team. This role is crucial for the agency to create audience insight that leads to maximum engagement and attention, resulting in award-winning work. You will immerse yourself in bespoke client research projects, from insight that guides strategic thought to campaign evaluation.

Responsibilities

• Take responsibility for the delivery of research and insight projects from beginning to end for a wide range of clients.
• Take ownership of various research processes and outputs, including research proposal writing and project implementation.
• Produce research materials such as questionnaires and discussion guides for clients.
• Liaise with key stakeholders, including suppliers and internal teams.
• Analyze data sets, draw conclusions, and present findings clearly.
• Provide research and insight support on new business pitches.
• Act as an agency champion for audience, planning, and insight tools.
• Participate in relevant industry bodies and attend industry events.
• Apply a commercial mindset to research projects, including working to client budgets and ensuring invoicing procedures are followed.

Requirements

• Utilize understanding of research and insight tools and methodologies (quantitative and qualitative) to suggest approaches and draw conclusions.
• Serve as an expert on how tools and methods are applied to meet client or team needs.
• Confidently and independently answer research questions and respond to ad-hoc requests.
• Produce research materials such as questionnaires/discussion guides and collate feedback from stakeholders.
• Demonstrate an analytical mindset, identifying the story behind data and drawing useful conclusions.
• Guide junior team members on technicalities of tools and research methods.
• Remain aware of practice and industry changes, challenges, and findings.
• Possess a strong understanding of how the agency operates and works with clients.
• Act as a key contact for clients and internal colleagues, building relationships.
• Act as a key research and insight contact for the agency, addressing queries internally and educating colleagues.
• Have strong knowledge about a wide range of suppliers and their offerings.
• Create project plans that assess the relative importance of tasks and follow best practices.
• Work across several projects, prioritizing tasks and delivering on time.
• Effectively delegate tasks on research projects to junior team members.
• Possess excellent written, oral, and electronic communication skills.
• Have excellent Microsoft Office skills, including Word, PowerPoint, Excel, and Outlook.
• Create routine and bespoke communication materials for the agency and clients.
• Design differentiated communications for various internal and external audiences.
• Demonstrate exceptional finance management, including setting up new suppliers and assisting with contracts.
• Cost projects and provide realistic predictions of task durations.
• Demonstrate understanding of the financial impact on decisions.
• Have the right to work in the UK.

Skills

• Research
• Insight
• Audience knowledge
• Quantitative research
• Qualitative research
• Data analysis
• Client relationship management
• Stakeholder management
• Supplier management
• Project management
• Communication skills
• Microsoft Office Suite
• Commercial acumen
• TGI
• YouGov Profiles
• YouGov BrandIndex
• Social listening tools
• WM Momentum

Location

• UK

Work Type

• Hybrid

Experience Level

• Manager

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.