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About the Role

Join Compare the Market and help to make financial decision making a breeze for millions. We are a purpose-driven business powered by tech and AI, building high-performing, results-driven teams with the skills, mindset, and ambition to deliver outcomes at pace. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers.

Responsibilities

• Own and deliver the Conversion Rate Optimisation (CRO) and organic App Store Optimisation (ASO) strategy, identifying and prioritising high-impact opportunities to improve web-to-app conversion, app store visibility and install growth.
• Lead a data-driven experimentation programme, designing and delivering A/B tests, analysing performance and using insights to continuously improve the customer journey and conversion rates.
• Optimise app store listings through keyword research, creative testing and performance analysis, while monitoring competitor activity, rankings, ratings and reviews to maximise discoverability and installs.
• Partner closely with Product, UX, SEO, Content and App Marketing teams to align priorities, remove blockers and deliver acquisition initiatives that support growth objectives.
• Use analytics, search demand and customer behaviour insights to develop actionable recommendations that drive measurable improvements in acquisition performance and user experience.

Requirements

• Proven expertise in Conversion Rate Optimisation (CRO) and App Store Optimisation (ASO).
• Experience delivering measurable improvements in web-to-app conversion or similar optimisation initiatives.
• Strong analytical skills.
• Experience using tools such as Google Analytics, AppTweak or similar platforms to identify trends and opportunities.
• A track record of improving app store performance through keyword optimisation, creative testing, ratings and reviews.
• Confidence working independently, setting priorities and influencing stakeholders across Product, UX, SEO, Content and Marketing.
• Excellent communication skills.
• A proactive, commercially minded approach.

Skills

• Conversion Rate Optimisation (CRO)
• App Store Optimisation (ASO)
• Data-driven experimentation
• A/B testing
• Keyword research
• Creative testing
• Performance analysis
• Analytics
• Search demand analysis
• Customer behaviour analysis
• Google Analytics
• AppTweak

Location

• London
• Peterborough

Work Type

• Hybrid

About the Company

• We’re a business built for pace and performance.
• We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.

Equal Opportunity

• We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.