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About the Role
The Product Marketing Specialist executes product marketing and content initiatives across Healthcare, Politics, and Public Affairs. This role is key in building the company’s content library, communicating platform value, and equipping sales teams for growth.
Responsibilities
- Develop clear, compelling value propositions and messaging frameworks for proprietary platforms, data offerings, and ad-tech capabilities.
- Develop one-sheets, case studies, and talking points to equip sales and strategically position DSPolitical against competitors.
- Collaborate with client-facing teams to uncover client pain points and address confusion within tech and data offerings, developing messaging and collateral to preemptively address objections.
- Partner with product, engineering, and data teams to understand complex ad-tech capabilities and translate them into accessible, benefit-driven narratives.
- Monitor the programmatic and ad-tech landscape to build competitive positioning highlighting unique product differentiators.
- Ensure product messaging is consistent across all channels and gather market feedback from sales to inform future product marketing projects.
- Cultivate strategic relationships with key ad-tech and platform partners, identifying and executing high-impact co-marketing opportunities.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
- 3–5 years of professional experience in product marketing, advertising technology, or programmatic advertising.
- Strong commitment to mentorship and collaboration.
- Strong experience in creating product-specific sales collateral, feature narratives, and GTM materials.
- Proficiency in digital media platforms and advertising technology systems.
- Some project management experience.
- Proficiency in modern team collaboration and project management tools (e.g., Slack, Monday, Google Workspace).
- Excellent written and verbal communication skills.
Skills
- Product Marketing
- Content Initiatives
- Sales Enablement
- Customer Insights
- Objection Handling
- Ad-tech
- Competitive Intelligence
- Product Adoption
- Partner Marketing
- Digital Media Platforms
- Advertising Technology Systems
- Project Management
- Slack
- Monday
- Google Workspace
Location
- Washington, DC
- Remote (other states)
Work Type
- Hybrid
- Remote
Experience Level
- 3-5 years
Education Level
- Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience
Salary/Compensations
- $70,000 - $80,000 annually
Benefits
- Open leave (paid time off)
- Paid Leave for new parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Student Loan Repayment Program
- Professional development opportunities
- Rewards and recognition programs
- Mobile phone & internet reimbursement
About the Company
- DSPolitical pioneers the best integration of data and technology to persuade audiences and deliver wins for Democratic and progressive candidates, causes, and issues with the most efficient and effective digital advertising campaigns in politics and issue advocacy.
- As a digital media agency, DSPolitical doesn’t just offer solutions -- we create them.
- Our award-winning team works hand-in-hand to develop and deploy leading-edge solutions, uniquely crafted to reach the audiences our clients need to be successful in both the public affairs, political and healthcare arenas.
- DSPolitical works hard to provide our clients with innovative solutions based on the diverse perspectives of our team.
- To that end, we’re committed to recruiting team members from a wide range of backgrounds and experiences.
Equal Opportunity
- DSPolitical is an equal-opportunity employer.
- We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status, and all backgrounds.
- DSPolitical job offers are contingent on the results of a background check.