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About the Role

InterSystems is seeking a Marketing Manager to lead the Southeast Asia marketing team and drive regional growth. This role involves developing and executing integrated marketing programs to build brand awareness, generate demand, and support revenue growth across Singapore, Indonesia, Thailand, Malaysia, Vietnam, and the Philippines. It requires a blend of strategic development and hands-on campaign execution, collaboration with Sales, and team leadership.

Responsibilities

Develop and execute the Southeast Asia marketing strategy aligned with business objectives.
Plan and deliver integrated marketing campaigns across digital, content, events, social media, and demand generation.
Lead go-to-market activities for new products and strategic initiatives.
Partner closely with Sales to drive pipeline growth through field marketing and Account-Based Marketing (ABM).
Manage regional events, conferences, seminars, and customer engagements.
Develop compelling marketing content including customer stories, webinars, presentations, and thought leadership.
Analyze campaign performance and optimize marketing effectiveness using data and marketing automation tools.
Manage external agencies, marketing budgets, and regional vendors.
Lead, mentor, and develop a high-performing regional marketing team.
Ensure consistent brand positioning across Southeast Asia.

Requirements

10+ years' experience in B2B marketing, ideally within enterprise software or technology.
Previous experience leading and developing marketing teams is essential.
Strong experience developing and executing integrated regional marketing campaigns.
Experience with demand generation, digital marketing, and marketing automation (HubSpot desirable).
Excellent stakeholder management skills with the ability to influence across Sales, Product Management, and regional leadership.
Strong analytical and project management skills.
Ability to translate complex technical concepts into compelling customer value propositions.
Willingness to travel throughout Southeast Asia.

Skills

B2B marketing
Enterprise software marketing
Technology marketing
Marketing team leadership
Integrated regional marketing campaigns
Demand generation
Digital marketing
Marketing automation
HubSpot
Stakeholder management
Analytical skills
Project management
Content development
Brand positioning

Location

Southeast Asia

Work Type

Full-time

Experience Level

10+ years

Education Level

Marketing or Business Degree

About the Company

InterSystems is a creative data technology provider that delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries.
Their data platforms solve interoperability, speed, and scalability problems for large organizations globally.
Established in 1978, InterSystems is committed to excellence through its 24x7 support for customers and partners worldwide.
The company is privately held, headquartered in Boston, Massachusetts, and has 38 offices in 28 countries worldwide.

Equal Opportunity

InterSystems may use AI tools for its internal operations including administrative tasks during recruitment (e.g., organizing candidate information). InterSystems’ approach to AI is guided by the InterSystems Responsible AI Guidelines. AI is not used to make or influence hiring decisions. All decisions are made by InterSystems employees.
Candidates may use AI for CV or interview preparation, provided materials are truthful and reflect their own experience. AI tools and third-party transcription services must not be used during interviews or assessments.