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About the Role

Build the marketing engine behind a new way of protecting the world's crops. This is the first dedicated marketing hire at BioScout, a growing AgTech company with a patent-protected sensor technology for detecting airborne crop disease. The role offers the opportunity to own marketing end-to-end in a company that has product-market fit and is scaling its operations.

Responsibilities

• Own the events strategy and calendar, including conference selection, securing presence, and opportunity generation.
• Build sales enablement materials, including case studies, one-pagers, and pitch decks.
• Design and execute email and lifecycle marketing campaigns for lead nurturing and pipeline support.
• Own product positioning, translating technical features into language for non-technical audiences.
• Manage global brand identity, setting guidelines and overseeing creative partners.
• Adapt messaging for different markets, focusing on ANZ and key European growth markets.
• Utilize AI tools for content creation across various channels.
• Maintain social media consistency and manage a part-time team member and intern.
• Provide market feedback to sales and product teams.

Requirements

• Proven experience building marketing functions in lean, startup environments.
• Strategic thinking with a hands-on execution approach.
• Depth in B2B demand generation and events-led growth.
• Comfortable managing multiple marketing channels.
• Strong writing skills for simplifying complex products.
• Understanding of high-value, educational sales cycles.
• Resilience in a scaling startup environment with shifting priorities.
• Experience marketing physical or hardware-plus-software products is advantageous.
• Background in agriculture or AgTech is a plus.
• Awareness of European and LATAM markets is a bonus.

Skills

• B2B Demand Generation
• Events Strategy
• Sales Enablement
• Email Marketing
• Lifecycle Marketing
• Product Positioning
• Brand Identity Management
• Content Creation
• Social Media Management
• AI Tools Utilization

Location

• Sydney, Australia

Work Type

• Hybrid
• Four-day week option

Experience Level

• Senior

Salary/Compensations

• $130,000 to $150,000 Base
• Bonus incentive structure
• Employee Share Option Plan (ESOP)

Benefits

• Employee Share Option Plan
• 12 months of ongoing training and support from Pointer
• Advanced training programs
• Access to professional growth communities

About the Company

• BioScout is an AgTech company with world-first sensor technology for detecting airborne crop disease, providing farmers with real-time data and early threat detection.
• The company combines SaaS and hardware-as-a-service with AI disease models.
• BioScout has achieved product-market fit, strong customer retention, and a live pipeline of opportunities in Australia, New Zealand, and Europe.
• The company is in a scaling phase, focusing on expanding its market presence.