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About the Role

Seeking a full-time Digital Marketing & Social Media Specialist for clients in various industries. This role involves developing and executing digital marketing strategies, managing paid advertising campaigns, and analyzing performance data to optimize user acquisition and retention.

Responsibilities

• Develop Google Search Engine Optimization Strategy.
• Manage Google Paid Ads.
• Manage Meta Ads.
• Analyze search data.
• Perform keyword research and metadata copywriting.
• Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations.
• Continually evaluate and improve campaign effectiveness through bid management, keyword analysis, and geo-targeting.
• Perform best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, tracking and reporting of Web Analyst daily activities.
• Contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of the team.
• Monitor industry changes and benchmark against online competitors.
• Establish a continuous improvement process.
• Design, direct, and monitor solutions to acquire and retain users.
• Plan website content.

Requirements

• Preferably pursuing a Bachelor’s degree in a related field (e.g., Business Management, Commerce, Marketing, Internet Marketing, Management Information Systems).
• Experience or interest in Google Ads or Facebook Paid Ads.
• Understanding of website traffic and data metrics analysis.
• Interest in Google Analytics and Paid Ads.
• Familiarity with data-driven performance optimization methodologies.
• Knowledge of Excel or Google Sheets.
• Familiarity with User Interface usability and marketability study.

Skills

• Digital Marketing
• Social Media
• Google Search Engine Optimization
• Google Ads
• Meta Ads
• Data Analysis
• Keyword Research
• Metadata Copywriting
• Display Advertising
• Campaign Performance Tracking
• Audience Analysis
• Placement Analysis
• Bid Management
• Geo-targeting
• Process Improvement
• User Acquisition
• User Retention
• Website Content Planning
• Google Analytics
• Excel
• Google Sheets

Location

• Yonge Street & Sheppard Ave
• Sheppard Centre Subway

Work Type

• In-person
• Full-time

Experience Level

• Internship

Education Level

• Student Status at a Canadian Public University or College
• Bachelor’s degree in a related field (e.g., Business Management, Commerce, Marketing, Internet Marketing, Management Information Systems)

Benefits

• Daily Morning Mindfulness Meditation
• Leadership development program
• On-demand online learning
• Educational Assistance Program
• Lunch & Learns
• Social Events throughout the year, including company retreats, summer BBQs, Halloween costume parties, and holiday parties
• Opportunity to give back to the community through our charity programs
• A chance to work with a first-class team