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About the Role

Define how A+E turns its rapidly growing first-party audience data into a strategic business asset, designing audience frameworks, use cases, and measurement models that connect data to marketing, product, and revenue outcomes. Oversee the Analytics Engineering function, translating strategy into a composable CDP and identity infrastructure, and ensure leadership treats first-party data as a primary input shaping strategy.

Responsibilities

Define the strategic roadmap for composable CDP and identity resolution capabilities, prioritizing use cases that drive measurable business value.
Design and activate Audience Customer Journeys to increase engagement and revenue per user.
Oversee the Analytics Engineering team, directing the build of activation pipelines into downstream marketing and personalization tools.
Partner with the media agency's data platform to connect owned audience signals with paid media performance.
Champion first-party data as a starting point for strategy, embedding it into campaign planning, product decisions, and growth initiatives.
Act as the senior voice in strategic planning conversations, grounding decisions in first-party data.
Define KPIs and ROI frameworks to prove first-party data investments are driving business outcomes.
Apply AI and advanced analytics judgment to identify new opportunities from expanding first-party data.
Maintain a strategic view of the identity, CDP, and data activation landscape, evaluating new AI-driven platforms.
Enact strategies that grow AEGM's first-party data footprint.
Design identity resolution and data architecture to accommodate new customer data sources.
Build governance and onboarding frameworks for integrating new first-party data sets.
Provide periodic updates to Media Solutions on first-party data infrastructure and identity resolution capabilities.
Share relevant success stories from first-party data-driven marketing targeting.
Partner with Legal and Media Solutions to understand data usage rights and restrictions.
Participate in working sessions with Media Solutions to explore potential first-party data applications.
Work with Legal to ensure data privacy laws (GDPR/CCPA) are strictly governed.

Requirements

At least 10 years of experience leading and managing technical teams.
At least 7 years of experience in customer data strategy, CDP/MarTech, or marketing analytics.
At least 5 years of direct people management experience.
Working knowledge of composable CDP platforms, identity resolution concepts, and applied AI/ML.
At least 5 years of directing data engineering work on cloud data warehouses and visualization tools.
At least 5 years integrating first-party data strategy with activation platforms.

Skills

Customer data strategy
CDP/MarTech
Marketing analytics
Composable CDP platforms
Identity resolution
Applied AI/ML
Data engineering
Cloud data warehouses
Visualization tools
Activation platforms
Communication
Change management
Executive presence
AI and machine learning
Agency-side data ecosystems
Paid media measurement platforms

Location

New York City
Los Angeles
Chicago
Stamford, CT
Remote (eligible states: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming)

Work Type

Remote
Hybrid
Full-time in office

Experience Level

10+ years leading technical teams
7+ years in customer data strategy, CDP/MarTech, or marketing analytics
5+ years direct people management
5+ years directing data engineering
5+ years integrating first-party data strategy with activation platforms

Salary/Compensations

$234,216 - $274,033

Benefits

Healthcare coverage
401k matching

About the Company

A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.

Equal Opportunity

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.
The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.