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About the Role

Support the operational delivery of communications across channels and ensure messages reach the right audience at the right time. Execute day-to-day email production and long-term email campaign strategy for Field Communications, focusing on home office to field communications. Assume responsibility for operational management of Salesforce Marketing Cloud (ExactTarget) email platforms, including configuration, operations, data management, analytics, and governance.

Responsibilities

Partner with communications planners and business areas on execution of targeted email communications.
Coordinate with peers across other channels.
Manage communications execution across newsletters, InfoCentral, push/mobile, video, and webinars.
Configure audiences, timing, automation, and delivery workflows.
Maintain channel calendars, deployment standards, and launch readiness checks.
Partner on personalization and segmentation with Strategy and AI enablement partners.
Manage the Workfront incoming email request queue.
Review all incoming metadata and creative assists to verify completeness before assignment.
Coordinate daily workflow with nearshore team to maintain continuous execution cycle.
Build high-volume emails within Salesforce Marketing Cloud utilizing approved templates and clean HTML.
Program complex, data-driven personalization components and blocks using AmpScript to pull and personalize content based on subscriber data.
Utilize HTML, AmpScript, and SQL as personalization tools.
Actively manage data feeds, update and segment audience data extensions and subscriber profiles to ensure data hygiene.
Provide ad-hoc reporting to value stream stakeholders.
Compile and distribute structured weekly performance metrics and monthly newsletters to the internal communication team.
Manage user roles and permissions.
Monitor system stability via Salesforce trust site.
Oversee Installed packages for API integrations.

Requirements

Must be detail-oriented.
Able to handle working on multiple projects in a high-volume, fast-paced environment.
Ability to deliver communications with quick turnarounds on tight deadlines with precision.
Willingness to learn the business to deliver increased value to stakeholders over time.
Strong interpersonal skills.
Strong project management and organizational skills with the ability to manage competing priorities.
Detailed knowledge of Salesforce Marketing Cloud at the developer level.

Skills

Salesforce Marketing Cloud
HTML
Ampscript
SQL
Microsoft Office Suite (PowerPoint, Word, Copilot, ChatGPT, Excel)

Location

Hybrid

Work Type

Hybrid - 3 days per week
Exempt

Experience Level

3-5 years of experience in digital communications, corporate communications, or related discipline

Education Level

Bachelor’s degree in Communications, Marketing, Digital Media or a related major

Salary/Compensations

$65,000-$92,500

Benefits

Full package of benefits
Unique offerings for a modern workforce
Leave programs
Adoption assistance
Student loan repayment programs

About the Company

Recognized as one of Fortune’s World’s Most Admired Companies.
Committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation.
Operate in the best interests of our policy owners due to our mutuality.

Equal Opportunity

Fostering an inclusive workplace is fundamental to who we are and how we serve our communities.
Longstanding commitment to creating an environment where individuals can contribute their best and succeed together.
Foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported.
By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities.