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About the Role
The Associate, PR & Influencer is responsible for building and driving the implementation of the PR strategy and influencer programs for Tom Ford Beauty & Balmain Beauty North America to drive brand growth, relevance, and desirability. This role interfaces with beauty/lifestyle media, supports press events and product launches, and serves as the day-to-day contact for relevant agencies.
Responsibilities
- Identify relevant influencers, tastemakers, celebrity makeup artists, fashion stylists, and industry trendsetters.
- Participate in the planning and drive the execution of North America seeding mailers.
- Track and issue monthly influencer marketing reports, providing a data-driven approach with EMV as a key business driver.
- Develop and execute proactive media pitches and correspond with media on a reactive basis.
- Track and issue monthly media relations reports, providing a data-driven approach with MIV as a key business driver.
- Make recommendations based on media analytics.
- Drive ideation, planning, and execution of North America product launch events and press dinners.
- Partner with Global TOM FORD BEAUTY and BALMAIN BEAUTY teams on Global Destination Events and Brand tentpole occasions.
- Manage all internal PR finance operations, including documentation for ELC Finance, Buying Center, and relevant teams.
- Manage all POs, invoicing, and new vendor set up.
- Manage product closet/samples, including ordering product and collateral.
- Ensure timely creative asset receipt/delivery for campaigns and product send outs.
- Serve as the point person for PR agencies, responding to press inquiries and issues.
Requirements
- 3-4 years of experience in beauty public relations, influencer marketing, social media, and/or PR/influencer agency experience.
- Experience and expertise in building influencer relations for brands.
- Experience and success in pitching Long Lead and Short Lead media.
- Existing editorial contacts in the beauty space and beyond.
- Knowledge of influencer and social trend landscape.
- Passion for pop culture and beauty.
- Strong understanding of content creation, social trends, performance drivers, and how to craft an influencer brief.
- Proficiency in all social platforms established and emerging, with a special focus on TikTok and Instagram.
- Proficiency in influencer management and reporting tools (i.e. Launch Metrics, Lefty, Tribe Dynamics).
- Strong communication, organization, and relationship management skills.
- Ability to independently set priorities.
- Strong interpersonal skills.
- Ability to lead cross-functionally and build relationships internally and externally.
- Strong analytical skills combined with a high level of creativity and strategic vision.
- Budget management required.
Skills
- Influencer Marketing
- Public Relations
- Social Media
- Media Relations
- Event Planning
- Budget Management
- Communication
- Organization
- Relationship Management
- Analytical Skills
- Creativity
- Strategic Vision
- Digital Fluency
- Commercial Awareness
- Collaborative Spirit
Location
- North America
Work Type
- Full-time
Experience Level
- 3-4 years
Education Level
- College degree
Salary/Compensations
- $66,300.00 - $96,050.00
Benefits
- Health insurance coverage (medical, dental, and vision insurance)
- Wellness and family support programs
- Life and disability insurance
- Retirement savings plans
- Paid leave programs
- Education-related programs
- Paid holidays and vacation time
About the Company
- The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally.
- TOM FORD is a global design house offering exceptional luxury products across women’s and men’s fashion, accessories, eyewear, and beauty.
- TOM FORD BEAUTY is designed to amplify individual beauty with a collection of sumptuous cosmetics, extraordinary fragrances, and advanced skincare.
Equal Opportunity
- It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
- The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.
- Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
- Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
- Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.