Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Associate, PR & Influencer is responsible for building and driving the PR strategy and influencer programs for Tom Ford Beauty & Balmain Beauty North America, aiming to drive brand growth and relevance. This role involves interfacing with media, supporting press events and product launches, and managing agency relationships. Regular measurement and reporting of key performance indicators are required.

Responsibilities

• Identify relevant beauty influencers, tastemakers, celebrity makeup artists, fashion stylists, and industry trendsetters aligned with brand ethos.
• Plan and execute North America seeding mailers, including influencer list approval.
• Track and issue monthly influencer marketing reports with a data-driven approach, using EMV as a key business driver.
• Develop and execute proactive media pitches and correspond with media on a reactive basis.
• Track and issue monthly media relations reports with a data-driven approach, using MIV as a key business driver.
• Make recommendations based on media relations analytics.
• Drive ideation, planning, and execution of North America product launch events and press dinners.
• Partner with Global teams on Global Destination Events and Brand tentpole occasions to create brand moments.
• Manage all internal PR finance operations, including documentation for ELC Finance, Buying Center, and relevant teams.
• Manage purchase orders, invoicing, and new vendor setup.
• Manage product closet/samples, including ordering necessary products and collateral.
• Ensure timely receipt and delivery of creative assets for campaigns and product send-outs.
• Serve as the point person for PR agencies, responding to press inquiries and issues.

Requirements

• 3-4 years of experience in beauty public relations, influencer marketing, social media, and/or PR/influencer agency experience.
• Experience and expertise in building influencer relations for brands.
• Experience and success in pitching Long Lead and Short Lead media.
• Existing editorial contacts in the beauty space and beyond.
• Knowledge of influencer and social trend landscape.
• Passion for pop culture and beauty.
• Strong understanding of content creation, social trends, and performance drivers.
• Ability to craft an influencer brief.
• Proficiency in all social platforms, with a focus on TikTok and Instagram.
• Proficiency in influencer management and reporting tools (e.g., Launch Metrics, Lefty, Tribe Dynamics).
• Strong communication, organization, and relationship management skills.
• Ability to independently set priorities.
• Strong interpersonal skills; ability to lead cross-functionally and build relationships internally and externally.
• Strong analytical skills combined with a high level of creativity and strategic vision.
• Budget management required.

Skills

• Digital Fluency
• Commercial Awareness
• Collaborative Spirit
• Effective Communications
• Analytical skills
• Creativity
• Strategic vision
• Relationship management

Location

• North America

Work Type

• Full-time

Experience Level

• 3-4 years

Education Level

• College degree

Salary/Compensations

• $66,300.00 - $96,050.00

Benefits

• Health insurance coverage (medical, dental, and vision insurance)
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time

About the Company

• The Estée Lauder Companies Inc. is a global leader in quality skin care, makeup, fragrance, and hair care products, known for its luxury and prestige brands.
• TOM FORD is a global design house offering exceptional luxury products across women’s and men’s fashion, accessories, eyewear, and beauty.
• TOM FORD BEAUTY amplifies individual beauty with sumptuous cosmetics, extraordinary fragrances, and advanced skincare.

Equal Opportunity

• The Company's policy is not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
• The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.
• Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
• Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
• Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.