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About the Role
As the Director, Creative Strategy, you are a critical strategic architect responsible for shaping how iconic brands show up in the world. You excel at developing sharp brand positioning at the campaign level and translating high-level business goals into inspiring creative briefs and messaging territories. We are seeking a proactive, visionary leader who understands how to craft creative strategies that come to life across modern, 360-integrated media plans—specifically driving awareness and consideration across upper- and mid-funnel touchpoints. You will bridge the gap between brand strategy, media, culture, and creative execution, inspiring internal creative teams and leading high-stakes client relationships.
Responsibilities
- Develop compelling campaign-level brand positioning that differentiates clients in crowded markets and resonates with targeted audiences.
- Craft sharp, inspiring creative briefs and define creative territories that fuel breakthrough ideas across creative, production, and design teams.
- Design holistic creative strategies tailored for full-funnel media plans, with a strong focus on driving upper-funnel brand awareness and mid-funnel consideration.
- Partner closely with Creative leads, Comms Planners, and Cross-Discipline Media Activation specialists to ensure strategic alignment from concept through execution and optimization.
- Lead high-stakes client presentations, workshops, and share-outs, establishing trust with senior marketing stakeholders and executive leaders.
- Uncover deep audience, cultural, and competitive insights through qualitative research and social listening to inform creative direction.
Requirements
- 8+ years of experience in creative strategy, brand strategy, or integrated planning within a fast-paced agency or brand environment.
- Proven track record of developing campaign-level positioning, creative briefs, and creative territories that result in award-winning or business-driving creative execution.
- Deep knowledge of 360-degree integrated campaigns, specifically how creative strategy adapts to upper- and mid-funnel media channels (e.g., CTV/OOH, social, creator/influencer, digital, content, experiential).
- Exceptional storytelling and presentation skills, with a history of confidently pitching to and managing relationships with C-suite and senior client stakeholders.
- Mastery of qualitative and research methods to synthesize complex data into simple, actionable creative springboards.
- A value for curiosity and creativity, with a drive to make things that are new, culturally relevant, and compelling—not just sensible.
- A proactive, resilient mindset that thrives in fast-paced, dynamic environments with minimal processes.
Skills
- Creative Strategy
- Brand Strategy
- Integrated Planning
- Campaign Positioning
- Creative Briefs
- Creative Territories
- 360° Integrated Campaigns
- Media Channels
- Storytelling
- Presentation Skills
- Qualitative Research
- Social Listening
Location
- US Remote
Work Type
- Remote
- Full-time
Experience Level
- Director
Salary/Compensations
- $70—$80 USD
Benefits
- B Corp-certified company
- Purpose-driven work
- Accommodations for recruitment process
About the Company
- DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.
- Operating at the intersection of technology and marketing, DEPT® creates what is next by pioneering ideas, acting fast, and moving further.
- DEPT® has 4,000+ specialists delivering growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
- DEPT® is 50|50 tech and marketing, partner-led, and first to move.
- Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
- DEPT® is a B Corp-certified company passionate about purpose-driven work.
Equal Opportunity
- DEPT® is an equal opportunity employer (EOE).
- We believe our work is its best when our people feel safe and free to be themselves.
- We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities.
- DEPT® participates in E-Verify.
- We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
- We believe in giving everyone a fair chance to shine.
- We encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.