Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role focuses on owning and executing the SEO strategy for the firm's website and all landing pages, aiming to build and defend rankings for high-intent local searches. It also involves managing Google Business Profiles, ensuring citation accuracy, overseeing technical SEO health, and improving visibility in AI-driven discovery channels. The position requires structuring content for retrieval by large language models and monitoring AI-generated answers.

Responsibilities

Own SEO strategy and execution across the firm’s website and all city, county, and practice-area landing pages.
Build and defend rankings for high-intent local searches.
Manage and optimize Google Business Profiles across every firm location, including reviews, categories, service areas, photos, Q&A, and posting cadence.
Maintain citation accuracy and profile quality across legal directories and review platforms.
Oversee technical SEO health: site architecture, internal linking, page speed and Core Web Vitals, schema markup, crawlability, and indexation.
Measure and improve the firm’s visibility inside AI-driven discovery channels.
Structure content, entity data, and citations so the firm is retrievable and quotable by large language models.
Monitor AI-generated answers and correct inaccurate or reputationally damaging representations at the source.
Analyze social and community signals to feed AI answers and search results.
Evaluate, implement, and administer AI tools that support content production, keyword research, competitive monitoring, and intake workflows.
Oversee SEO measurement end to end: build, QA, and maintain dashboards connecting rankings, impressions, visibility, traffic, calls, and signed cases.
Deliver a monthly performance report to firm leadership that translates data into plain-English recommendations and clear priorities.
Identify performance shifts, diagnose root cause, and recommend action.
Run competitive analysis against other Texas criminal defense firms.
Design and measure experiments and scale what works.
Maintain a prioritization framework that ties proposed SEO work to expected case value.

Requirements

4+ years in SEO, organic growth, or digital marketing analytics, with demonstrated ownership of a site’s organic performance.
Knowledge of ranking signals, search algorithms, technical SEO, and local search.
Hands-on experience with Google Search Console, Google Analytics (GA4), Google Business Profile, and at least one enterprise SEO platform.
Practical experience applying AI tools to marketing work.
Experience with CMS platforms and basic front-end concepts (HTML, structured data, page speed fundamentals).
Self-starter mindset.
Experience marketing for a lead-generation-driven professional service business.
Familiarity with legal intake and CRM systems, call tracking platforms, and lead attribution.
Multi-location or multi-market local SEO experience.
Working knowledge of SQL, Python, Looker Studio, or Power BI for data extraction and reporting.
Video and social content experience, particularly YouTube and short-form platforms.

Skills

SEO strategy
Google Business Profile optimization
Technical SEO
AI tools
Content structuring
Data analysis
Reporting
Competitive analysis
Experiment design
Google Search Console
Google Analytics (GA4)
Google Business Profile
Enterprise SEO platforms (Ahrefs, Semrush, Moz, Screaming Frog)
CMS platforms
HTML
Structured data
Page speed fundamentals
SQL
Python
Looker Studio
Power BI
Video content
Social content

Experience Level

4+ years

Salary/Compensations

Competitive salary

Benefits

Medical, dental, and vision coverage
Paid vacation, holidays, and sick leave
401(k) with employer match
Life insurance and disability coverage
Continuing education and professional development support

About the Company

Direct access to firm leadership and real ownership of a function that visibly moves the business.