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About the Role

The Corporate Partnerships Manager is a revenue-generating business development role focused on new partner acquisition. The Manager will build and convert a strong pipeline of corporate prospects, develop a deep understanding of each prospect’s business and marketing objectives, and create integrated partnership opportunities across Allied Music Centre and Roy Thomson Hall.

Responsibilities

• Achieve ambitious annual corporate partnership and sponsorship revenue targets through new partner acquisition, revenue growth, and the development of multi-year partnerships.
• Identify, research, qualify, and prioritize prospective partners across relevant industries, building and maintaining a strong pipeline of new business opportunities.
• Conduct consistent cold and warm outreach, secure meetings with senior decision-makers, and move prospects from initial contact through discovery, proposal, negotiation, contracting, and close.
• Develop a deep understanding of each prospect’s business, brand, audiences, marketing priorities, and social impact objectives, and translate those insights into tailored partnership opportunities.
• Create compelling integrated marketing and sponsorship solutions that connect brands with live music, artists, audiences, premium experiences, and community, education, and artist development programs.
• Lead partnership proposals, presentations, deal structuring, negotiations, and contracting, ensuring alignment with revenue goals, partner objectives, organizational priorities, and available assets.
• Develop and manage a strong inventory of marketable partnership assets, including naming rights, venue assets, premium experiences, content, events, activations, and program sponsorships.
• Maintain disciplined pipeline management, forecasting, CRM records, and follow-up, providing regular updates on activity, opportunity value, probability, revenue forecasts, and performance against targets.
• Collaborate across Advancement, Marketing, Programming, Events, Venue Operations, Finance, and other departments to develop credible partnership offerings and support effective activation and delivery.
• Support partner retention and growth by identifying renewal, expansion, and multi-year opportunities, and by demonstrating the business and community value of each partnership.
• Stay current on sponsorship, integrated marketing, corporate partnership, and social impact trends to identify new opportunities and keep the organization’s offerings competitive.
• Represent the organization externally, building relationships and expanding its network across corporate, commercial, and community-focused sectors.

Requirements

• Demonstrated success acquiring new corporate partners and achieving or exceeding revenue targets.
• Direct experience managing the full partnership sales cycle, including prospect identification, cold and warm outreach, discovery meetings, proposal development, presentations, negotiation, contracting, and close.
• Proven ability to build, manage, and convert a qualified sales pipeline, with strong forecasting, follow-up, and CRM discipline.
• Experience developing tailored partnership solutions based on a prospect’s business, brand, audience, marketing, and social impact objectives.
• Strong commercial judgment, with the ability to structure and negotiate partnership terms that deliver value to both the partner and the organization.
• Excellent communication, presentation, proposal-writing, and relationship-building skills, with confidence engaging senior decision-makers.
• Experience collaborating across Marketing, Programming, Events, Venue Operations, Finance, and other internal teams to develop and deliver integrated partnership opportunities.
• A results-driven and persistent approach, with the ability to work independently, manage multiple priorities, and maintain momentum through complex sales cycles.
• A collaborative and grounded working style, with sound judgment, accountability, and respect for the contributions of others.
• Experience in live entertainment, arts and culture, sports, media, hospitality, venues, or experiential marketing is considered an asset.
• Proficiency with CRM platforms, sales management tools, Microsoft Excel, PowerPoint, and Word.
• Manual dexterity required to use desktop computer and peripherals.
• Interacts regularly with internal and external industry colleagues by telephone, email, and in-person meetings.
• Comfort working in both office and facility settings, with the ability to conduct walkthroughs across large-scale, multi-level venues.
• Occasional travel required for industry events, conferences, meetings with potential sponsors.
• Willingness to work occasional evenings and weekends for performances, donor events, and stewardship activities.
• Travel between venues will be required on an ongoing basis.
• May involve lifting boxes or materials up to 40lbs during events or activations.

Skills

• Sponsorship sales
• Partnership development
• Business development
• Sales pipeline management
• CRM
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word
• Communication
• Presentation
• Proposal writing
• Relationship building

Location

• Downtown Toronto

Work Type

• Hybrid

Experience Level

• Not specified

Education Level

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.

Salary/Compensations

• $70K-90K

Benefits

• Eligibility for an annual incentive program
• Defined Contribution Pension plan
• Comprehensive Group Benefits
• Generous time-off policies
• Opportunities for ongoing professional development

About the Company

• The Corporation of Massey Hall and Roy Thomson Hall is a registered charity that operates two of Toronto’s most iconic venues: Roy Thomson Hall and Allied Music Centre—home to legendary Massey Hall, TD Music Hall, Allied Music Centre Theatre, Deane Cameron Recording Studio, and more.
• The Corporation is dedicated to enriching communities through the cultural, social, and economic power of music.
• The Corporation is actively engaged in Artist Development and Education & Community Engagement initiatives as an investment in the next generation of artists and audiences.

Equal Opportunity

• The Corporation of Massey Hall and Roy Thomson Hall values diversity and is an equal opportunity employer.
• Applicants requiring accommodation at any stage of the recruitment process should contact the Human Resources Department.
• The Corporation is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.