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About the Role
Kaizen is seeking a phenomenal digital designer to build stunning landing pages, craft motion and illustration work, and establish a visual identity that reflects the company's future direction. This role involves setting the external perception of Kaizen and shipping that work firsthand, not just executing existing visions.
Responsibilities
- Design and ship landing pages, campaign sites, and entry points for agency platforms that convert both agency stakeholders and mission-driven talent.
- Build the constituent-facing visual system (typographic voice, motion language, illustration style) to ensure a consistent Kaizen signature across all agency applications.
- Develop Kaizen's own web presence, including the marketing site, launch moments, flyers, and campaign work.
- Ship your own work in code, collaborating directly with engineers.
- Utilize AI-native creative tools to achieve high volume and quality output.
- Partner directly with Sales and BD on federal pitch materials, demo environments, and proposal assets.
- Work closely with the Design Lead, CEO, and engineering teams to ensure product and brand cohesion, sharing work early and often.
Requirements
- A portfolio showcasing web design, motion, and illustration with demonstrable range, beauty, and functionality.
- A proven record of shipping projects independently from start to finish, utilizing tools like Claude Code.
- Strong command of web-native design principles, including layouts, typography, and interactions in a browser.
- Fluency with motion and animation tools (e.g., After Effects, Rive, Lottie, Jitter) used for clarity.
- Fluency with AI creative tools (e.g., Midjourney, Runway, Firefly) used as genuine creative leverage.
- Experience building or significantly evolving a brand system from first principles.
- Ability to translate a set of values and a roadmap into surprising and effective design outcomes.
- Belief in the mission to scale design across all government agencies.
- Willingness to build brand guidelines and iterate within a system that is still under development.
- Comfort with AI tools as a multiplier of craft, not a threat.
- Focus on design that performs, not just visual polish in isolation.
- Willingness to build and ship work directly, rather than handing off to others.
Skills
- Web design
- Motion design
- Illustration
- Web-native design
- Typography
- Interaction design
- Motion and animation tools (After Effects, Rive, Lottie, Jitter, or equivalent)
- AI creative tools (Midjourney, Runway, Firefly, or equivalent)
- Brand system development
- Front-end development (shipping own work in code)
Location
- New York City
- Remote
Work Type
- Full-time
- Hybrid
- Remote
Experience Level
- Mid-level
- Senior
Benefits
- 100% medical, dental, and vision coverage for employees and dependents
- $100,000 paid life insurance
- FSA and Dependent Care FSA
- One Medical membership
- Fertility and family-building support through Carrot
- 401(k) with 2% company match
- 16 weeks paid parental leave for birthing parents
- 10 weeks paid parental leave for non-birthing parents
- Unlimited PTO with a two-week minimum
- Closed for all federal holidays
- Company-wide winter break
- Company offsites
- Up to $750 home office/desk setup stipend (NYC-based)
- $500 home office/desk setup stipend (remote)
- $50/month commuter benefit
- Expensed lunch in office
- Company-provided laptop
- Fully covered gym membership (NYC)
- $100/month gym/fitness reimbursement (remote)
- $100/month utility stipend
- $500/year professional development
- $250/year recreation
- $300/quarter pet care stipend
About the Company
- Kaizen strengthens trust in American public services by building modern, AI-native software for local, state, and federal agencies.
- The company aims to replace legacy systems and become the software layer for how Americans access government services.
- Kaizen's platform currently reaches 55 million Americans across 50+ agencies, with a goal to reach 100 million residents.
- Founded in 2022 and based in New York City, Kaizen has raised $35 million from prominent investors.
- The team consists of builders, designers, and operators who believe in accessible, beautifully designed government software.