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About the Role
Marketing at Bland is entering its next stage, and we are looking for someone to own the systems, campaigns, reporting, and optimization that turn marketing efforts into predictable pipeline. You will own demand generation end-to-end, from campaign strategy and paid media to attribution, lifecycle marketing, HubSpot operations, reporting, and conversion optimization. This role is for someone excited to build a demand generation engine from the ground up.
Responsibilities
- Own demand generation strategy with the goal of generating high-quality enterprise pipeline.
- Build quarterly campaign plans across paid, email, events, ABM, content, and product launches, focusing on efficiency and conversion rates.
- Own HubSpot and marketing automation, including creating scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution models, dashboards, and reporting infrastructure.
- Manage and optimize paid programs across LinkedIn, Google, Meta, retargeting, and emerging channels, continuously testing messaging, audiences, creative, and landing pages.
- Partner with Sales to build targeted campaigns for high-value enterprise accounts, coordinating personalized efforts across advertising, outbound, events, gifting, and content.
- Measure campaign performance, pipeline creation, CAC, conversion rates, attribution, and marketing efficiency, identifying areas for improvement.
- Optimize the buyer journey from first website visit through closed-won by experimenting with landing pages, lifecycle campaigns, nurture sequences, product demos, and conversion optimization.
- Collaborate with Brand, Content, Product Marketing, Growth, Events, Sales, and RevOps to ensure marketing initiatives contribute to pipeline.
Requirements
- Proven experience building demand generation programs from scratch or significantly improving existing ones.
- Strong analytical skills with a focus on dashboards, attribution, and conversion rates.
- Hands-on operational capability, including proficiency in HubSpot, campaign execution, workflow creation, email writing, dashboard building, and automation troubleshooting.
- Demonstrated ownership mentality, identifying and executing solutions to bottlenecks.
- Strong technical marketing skills in B2B demand generation, including paid media, lifecycle marketing, marketing automation, CRM management, attribution, and reporting.
- Alignment with the mission to help define how enterprise companies adopt AI.
Skills
- Demand Generation
- Campaign Strategy
- Paid Media
- Attribution Modeling
- Lifecycle Marketing
- HubSpot Operations
- Reporting
- Conversion Optimization
- Marketing Automation
- CRM Management
- Account-Based Marketing (ABM)
- Analytics
- SQL
- RevOps
Location
- San Francisco
Work Type
- Full-time
Experience Level
- 5-7 years of B2B SaaS demand generation experience
Benefits
- Competitive salary
- Meaningful equity
- Comprehensive benefits
About the Company
- Bland AI is a Series C startup that has raised over $100M from prominent investors.
- Our mission is to build the world's most human AI phone agents.
- Thousands of businesses use Bland AI to automate customer conversations.
- We are growing quickly, and marketing is critical to our growth.
- We are one of the fastest-growing AI companies in the world.