About the Role
As Growth Marketing Manager at Renterra, you will report to the CEO and partner closely with our Chief of Staff to scale a young marketing function. Your mandate is demand generation: converting the strongest brand momentum in the category into qualified inbound pipeline. The role also spans content, brand, and performance measurement.
Responsibilities
- Own demand generation across paid and organic; your mandate is qualified pipeline, not traffic
- Own paid acquisition end to end: strategy, build, optimization, budget allocation, and the landing pages campaigns convert on
- Own SEO/GEO: keyword strategy, on-page optimization, and content that ranks in search and gets cited in AI answers
- Run structured experiments across channels, creative, and messaging as the brand matures
- Own content end to end, from calendar to creation to publishing, across our blog, social channels (TikTok, Instagram, LinkedIn, Facebook), email, and website
- Build an asset library spanning industry education, thought leadership, trade shows, sales support, and customer evidence
- Help shape and enforce brand positioning, tone, and voice across every customer touchpoint
- Contract out to and direct creatives (video editors, designers) where needed to extend output
- Turn marketing data into decisions: what's working, what isn't, and where the next dollar goes
- Build the reporting and decision-making layer on top of our existing full-funnel data capture
- Bring fluency across marketing metrics, from channel efficiency to pipeline impact, and the judgment to know which ones matter at our stage
- Build the feedback loop with sales: shared lead definitions, lead quality reviews by channel, and closed-lost analysis that feeds targeting and messaging
Requirements
- You have 4–7 years of marketing experience, ideally at an early- to mid-stage high-growth B2B SaaS company
- You have built lead and demand generation programs that produced measurable pipeline, and you can walk us through the numbers
- You have personally run paid acquisition on Google Ads and Meta, with the judgment to decide what to run in-house, outsource, or automate as spend grows
- You have meaningfully contributed to at least two of: SEO/content, lifecycle and email marketing, website optimization, customer marketing
- You are comfortable pulling and interpreting your own data and can connect channel performance to pipeline
- You are a strong writer who can adapt across formats and audiences, and you have a point of view on brand voice
- You have an experimentation mindset: you embrace AI tools to create leverage, and you scrutinize the output to hold a high quality bar
- You are based in the Chicago area and able to work from the office in a hybrid capacity
Skills
- Demand Generation
- Paid Acquisition
- Google Ads
- Meta Ads
- SEO
- Content Marketing
- Brand Positioning
- Performance Measurement
- Data Analysis
- Experimentation
- AI Tools
Location
- Chicago
Work Type
- Hybrid
Experience Level
- 4-7 years
Benefits
- Competitive salary and equity
- Health, dental, and vision insurance
- Flexible PTO policy
- A supportive, customer-first team culture
- Direct ownership over outcomes from day one
- Opportunities for growth as the team scales
About the Company
- Our mission at Renterra is to modernize the $100B+ equipment rental industry.
- Tactically, we are building an end-to-end platform that will massively improve the way rental companies run their businesses.
- Renterra is a Series A–backed, venture-funded software company serving hundreds of rental businesses across the U.S. and Canada.
Equal Opportunity
- Renterra is an equal opportunity employer.
