Responsibilities
- Develop and execute marketing campaigns tailored to the Philippine market.
- Identify and establish partnerships with local businesses, organizations, influencers, and affiliates to expand brand reach.
- Create engaging content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and other social media platforms.
- Manage social media accounts, including content planning, posting, community engagement, and performance reporting.
- Plan and coordinate offline marketing activities such as events, roadshows, university campaigns, trade fairs, and community partnerships.
- Generate qualified leads through both digital and traditional marketing channels.
- Conduct market research and competitor analysis to identify new business opportunities.
- Collaborate with the design and content teams to produce marketing materials, promotional campaigns, and advertisements.
- Track campaign performance, analyze results, and recommend improvements based on data.
- Assist in developing customer acquisition and retention strategies.
- Represent the company at networking events and industry functions when required.
