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About the Role

The Senior Manager, Unadvised Member is responsible for leading and delivering strategic marketing initiatives that engage, support and retain unadvised members across IOOF Employer Super and MLC Expand, with a focus on building deeper relationships, improving member experiences and driving positive member and business outcomes.

Responsibilities

• Developing and executing strategic marketing plans to drive engagement, retention and deeper relationships with unadvised members across IOOF Employer Super and MLC Expand
• Developing and implementing programs that enhance the 1:1 member engagement and retention strategy
• Building a strong understanding of unadvised member needs, behaviours, triggers and pain points, and translating these insights into targeted journeys, communications and experiences
• Delivering marketing programs that are centred around member needs
• Identifying opportunities to improve engagement, reduce member disengagement and support retention
• Developing content, journeys and experiences that help unadvised members navigate important superannuation, retirement and financial wellbeing decisions
• Partnering with Product, Distribution, Service, Digital, Data, Risk, Legal and Compliance teams to ensure member programs are insight-led, operationally achievable and aligned to business priorities
• Executing cross-channel campaigns across owned and earned channels
• Taking a member-first approach with insight-driven programs designed to simplify experiences, build confidence and support long-term member value
• Driving continuous optimisation and efficiencies
• Creating and being responsible for a marketing scorecard
• Conducting post-initiative implementation reviews and evaluating effectiveness, impact and opportunities
• Building and maintaining effective internal and external relationships with key stakeholders and partners
• Budget management, reporting and financial forecasting processes in accordance with company policies
• Managing marketing risk across campaign development and delivery

Requirements

• Solid experience in financial services marketing, with a strong focus on B2C audiences
• A solid understanding of superannuation, retirement, wealth and investment landscapes
• Demonstrated experience developing and delivering customer/member engagement and retention strategies
• Knowledge of direct customer campaign activity, including customer-contact strategy, lifecycle marketing, segmentation and journey design
• Strong analytical, verbal and written communication skills, with the ability to communicate complex financial topics in a simple and accessible way
• Strong stakeholder engagement, relationship-building and influencing skills
• Experienced in translating business strategy into marketing plans, including segmentation and targeting, value proposition development, planning, forecasting, campaign design and management
• Ability to brief and guide creative professionals, digital teams, writers, designers, agencies and delivery partners
• Data-driven and results-oriented, with a focus on measurement, optimisation and demonstrating value
• Risk mindset — proactively identify, understand and act on current and future risks
• Ability to think innovatively and deliver new initiatives, improvements and ways of working
• Strong delivery focus and project management skills to ensure deadlines are met
• Ability to multi-task and thrive in an environment with competing and shifting priorities
• Strong problem-solving skills and sound judgement
• Applicants will be required to provide evidence of their eligibility to work in Australia
• Applicants will be required to undertake police and basic credit checks as a condition of employment

Skills

• Financial services marketing
• B2C marketing
• Superannuation
• Retirement planning
• Wealth management
• Investment
• Customer engagement strategies
• Member retention strategies
• Direct customer campaign activity
• Customer-contact strategy
• Lifecycle marketing
• Segmentation
• Journey design
• Analytical skills
• Verbal communication
• Written communication
• Stakeholder engagement
• Relationship building
• Influencing skills
• Business strategy translation
• Marketing plan development
• Targeting
• Value proposition development
• Campaign planning
• Campaign forecasting
• Campaign design
• Campaign management
• Creative briefing
• Digital team briefing
• Writer briefing
• Designer briefing
• Agency briefing
• Delivery partner briefing
• Data analysis
• Results orientation
• Measurement
• Optimisation
• Risk management
• Innovation
• Project management
• Multi-tasking
• Problem-solving
• Judgement

Location

• Sydney
• Melbourne

Work Type

• Permanent
• Full-time

Experience Level

• Senior Manager

Education Level

• Degree in Marketing, Business or a related field

Benefits

• Flexibility
• Opportunity for growth
• Support for learning new skills

About the Company

• Helping people do more with their money, from those starting out to those retiring.
• Creating financial wellbeing for every Australian.
• Making a positive impact in people’s lives.
• One of Australia’s leading financial wellbeing organisations, helping people feel good about their money.
• Celebrating all the unique things that make you, you – what matters to you, matters to us.

Equal Opportunity

• We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.